Social Content Specialist

Social Content Specialist Collaborate with Innovative 3Mers Around the World Choosing where to start and grow your career has a major impact on your professional and personal life, so it’s equally important you know that the company that you choose to work at, and its leaders, will support and guide you. With a wide variety of people, global locations, technologies and products, 3M is a place where you can collaborate with other curious, creative 3Mers. We offer an opportunity to transition from other private, public, government or military experience to a 3M career. This role supports the planning and production of social-first content for 3M brand channels, advancing enterprise campaigns and business priorities. The ideal candidate brings hands‑on experience creating content for social platforms, including Instagram, LinkedIn, TikTok, YouTube Shorts, along with strong storytelling, video editing, and collaboration skills. The impact you will make in this role Create social-first content from concept through execution, including storyboarding, shooting, editing, and formatting for platform use. Capture and edit engaging content for 3M social channels, particularly TikTok, Instagram, YouTube Shorts, and LinkedIn, using video, stills, audio, and other approved assets. Support real‑time content capture at events and other priority moments, ensuring timely delivery of assets. Produce content that aligns with 3M brand standards, editorial guidance, and platform best practices. Ensure required releases and supporting materials are completed and stored appropriately in designated systems. Support content planning across integrated teams for priority topics, campaigns, and key moments. Monitor social trends and contribute platform‑specific recommendations based on trending content, audience behavior, and channel performance insights. Support social community management and community building to drive positive brand‑customer relationship and maintain the brand’s reputation. Monitor for User‑Generated Content (UGC) opportunities on social. Support development of content concepts from creative briefs, trends, and business needs. Collaborate with cross‑functional partners to develop content, incorporate feedback, secure approvals and drive integrated execution. Your Skills and Expertise Bachelor's degree or higher in communications, marketing, journalism, media production, or general business (completed and verified prior to start) Two (2) years of experience in social media and content creation in a private, public, government or military environment. Additional Qualifications Strong writing, editing, and storytelling skills, with the ability to adapt content for different audiences and platforms. Experience creating engaging social‑first content across multiple platforms in a brand, organizational, freelance, or agency setting. Experience using social media management platforms/tools. Understanding of social platform differences (Instagram vs. LinkedIn vs. TikTok) and platform‑specific trends, audience, and content styles. Basic proficiency in video and photo capture and editing tools. Strong collaboration and interpersonal skills, with the ability to work effectively with team members and cross‑functional partners. Strong organizational and project‑management skills, with the ability to manage multiple assignments and deadlines. Ability to use data and performance insights to inform content recommendations and improvements. Understanding of brand, editorial, and platform guidelines. Work location On‑site working model; must work at least four days a week at the 3M Center in Maplewood, MN. Travel: may include up to 10%. Relocation: may be authorized. Must be legally authorized to work in the country of employment without sponsorship for employment visa status (e.g., H1B status). Compensation range: $95,591 - $116,834 (base pay plus variable incentive pay, if eligible). Benefits include Medical, Dental & Vision, Health Savings Accounts, Health Care & Dependent Care Flexible Spending Accounts, Disability Benefits, Life Insurance, Voluntary Benefits, Paid Absences and Retirement Benefits. 3M does not discriminate in hiring or employment on the basis of race, color, sex, national origin, religion, age, disability, veteran status or any other characteristic protected by applicable law. All employees are expected to comply with corporate policies, procedures and security standards while performing assigned duties. Safety is a core value at 3M. Employees are expected to contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement. #J-18808-Ljbffr