Trade Marketing Manager

Apply Ready for more than just a job? Build a career with purpose. At Lactalis in the USA, we believe in promoting from within and giving our employees meaningful opportunities to learn, grow, and thrive. Whether you’re just starting out or bringing years of experience, we’ll provide the tools and support you need to succeed. As the world leader in dairy, Lactalis is a family‑owned company with over 85,000 pragmatic and ambitious professionals across the globe. Each day, we’re proud to produce award‑winning dairy products that bring people together. In the U.S., we proudly offer an unrivaled house of beloved brands, including Galbani Italian cheeses and ricotta, President specialty cheeses and butters, Kraft natural and grated cheeses, Breakstone’s cottage cheese, Cracker Barrel, Black Diamond cheddar, and Parmalat milk. Our yogurt portfolio includes siggi’s, Stonyfield Organic, Brown Cow, Oui, Yoplait, Go‑Gurt, :ratio, Green Mountain Creamery, Mountain High, and a growing family of ethnic favorites like Karoun, Gopi, and Arz. At Lactalis, we live by our core values—Ambition, Engagement, and Simplicity. We foster a workplace where innovation thrives, diverse perspectives are celebrated, and everyone’s unique background and ideas are valued. Even if you don’t meet every qualification, we encourage you to apply. We want to hear about your PASSION, your STORY, and how your EXPERTISE can help us shape the future of dairy. From your PASSION to ours Karoun Dairies, part of the Lactalis family of companies, is currently hiring a Trade Marketing Manager based in San Fernando, California. The Trade Marketing Manager is responsible for leading B2B and B2C retail marketing initiatives in close collaboration with Sales and Marketing teams to enhance brand visibility, drive product performance, and ensure strategic execution at the point of sale. From your EXPERTISE to ours Key responsibilities for this position include: Pillars To Success Strategic Planning & Execution Develop and implement trade marketing plans aligned with brand and commercial objectives. Manage the full cycle: planning, budgeting, execution, and performance tracking. Retail Program Management Coordinate demos, discounts, campaigns, schematics, and public events. Ensure consistent and high‑quality execution across retail channels. Cross‑Functional Collaboration Partner with Sales and Marketing to align trade strategies with business goals. Serve as the link between field execution and brand strategy. Store Visits & Market Insights Conduct weekly store visits to monitor pricing, out‑of‑stocks, inventory, product placement, and presentation. Benchmark against competitors and identify emerging trends or new product launches. Share actionable insights with internal teams. Performance Analysis Track and report KPIs for all trade initiatives. Leverage data to refine strategies and improve ROI. Assist in preparing, planning, and actively managing an annual trade marketing budget. Help execute retailer‑specific digital marketing campaigns including banner ads, social media, brand pages, etc. Planning and execution, including promotional, digital, and in‑store shopper marketing activation, and e‑commerce programs for our Karoun brand(s). Develop shopper point‑of‑sale material & own inventory tracking. Execute digital coupons, analyze results, and present them to the Sales and Marketing teams. Develop sell sheets and communicate with the appropriate stakeholders. Manage the calendar of all shopper marketing and e‑commerce activities. Help analyze campaigns by working with Lactalis Category Management team in pulling syndicated data such as IRI. Gather creative assets from the Marketing Teams for relevant campaigns and coordinate with vendors. Help analyze e‑commerce activations by pulling reports and interpreting results. Help develop and publish A+ product content for e‑commerce uses in collaboration with vendors and Marketing. Pricing and competitive analysis by checking stores for all classes of trade on a regular basis and reporting to team. Manage customer portals/digital deals, responsible for monitoring our online presence through customer portals. Work closely with our Marketing Manager to plan demo activity for our items. Work with Head of Marketing, marketing team, and sales in planning customer‑specific trade and marketing promotional calendars. Maintenance of current programs for all customers, including promotional and new item contracts. Assist in preparation of food shows and attend events as needed. Responsible for managing the entire sample request process. Attend select virtual and in‑person calls with customers, including customer buying and marketing team. Developing and executing the trade marketing plan in line with sales and marketing objectives. Improving brand presence and campaign execution across trade through excellence in in‑store planning, execution, and tracking in alignment with the monthly, quarterly, and/or annual marketing priorities. Leading and implementing channel‑specific marketing strategies and plans for assigned retailers or consumers. Conceptualizing and executing trade promotions and rolling out impactful in‑store campaigns in collaboration with marketing and sales teams. Leading activation programs with partners to improve brand visibility. Analyzing the points of sales regularly to ensure that the brand is visible, and also confirm guidelines are respected. Update the competitor database by documenting new competitors, new products or developments, product prices, location, and customer feedback on competitors’ products. Generate social media campaigns and activities to further increase brand awareness and exposure in liaison with marketing team. Identify marketing and PR opportunities as well as networking events. Organize and execute promotions including store, supermarket promotions and samplings. Report and evaluate the effectiveness of all marketing activities. Report on trade presence. This description reflects management's assignment of essential functions; it does not proscribe or restrict any tasks that may be assigned. Reasonable accommodations may be made to enable individuals with disabilities to perform these essential duties and responsibilities. From your STORY to ours Qualified applicants will contribute the following: Desired attributes Proven experience in B2B and B2C retail environments, preferably in Consumer Packaged Goods (CPG) – ideally dairy. Strong project‑management skills with the ability to juggle multiple initiatives. Field‑oriented mindset with hands‑on experience in store‑level execution. Analytical and data‑driven, with a focus on KPI tracking and actionable insights. Excellent communication and collaboration skills across departments. Proficient in budget planning and resource allocation. Highly proactive, detail‑oriented, and results‑focused. Proficient in Microsoft Office (Excel, Outlook, Word). Expert in internal and external relationship building and management. Organization, flexibility, and the ability to prioritize and manage diverse activities simultaneously. Dynamic, problem‑solver with an innovative and creative mindset. Strong communication, presentation, negotiation and influencing skills. Attention to detail and quality control. Passionate about delivering optimal results. Always maintains effective working relationships despite any difficulties caused by conflicting roles or differing viewpoints. Will resolve differences of opinion by seeking mutually acceptable solutions. Contributes to a supportive team environment by providing support and backup to teammates and sharing expertise with others. Seeks feedback from other team members. Is highly motivated and energetic and has a "can‑do" attitude. Is able to work in teams from across the organization, not just within their area of specialty. Statistical aptitude and/or database knowledge. Willingness to continue developing and growing in the marketing field and responsibilities. Highly organized with experience managing multiple projects and priorities while managing workflow in a deadline‑driven and service‑focused environment. Strong interpersonal skills including ability to maintain strong professional relationships with a diverse range of groups and associates in different locations. Knowledge of syndicated data such as IRI a plus. Good problem‑solving skills. Excellent attention to detail. Some practical experience through prior internships or professional experiences in e‑commerce and/or consumer packaged goods preferred. Knowledge of syndication channels and content service providers. Requirements Education and Specific Experience Requirements BA in Marketing, Business, or related field or equivalent discipline preferred. A minimum of five years’ experience in trade marketing, brand marketing, or marketing management (experience in the food industry would be an asset). Experience managing a brand across multiple markets. Experience in management and execution of budgets. Proficiency with Microsoft programs. Knowledge, Skills, and Abilities Requirements: You have prior experience in trade marketing; understanding of grocery purchasing behavior and the consumer‑packaged goods marketplace. 1–2 years of retail, sales, event or trade marketing experience, e‑commerce preferred. Skills/Abilities Strong organizational skills and attention to detail. Must be self‑motivated, organized and possess strong problem‑solving skills. A curious self‑starter, able to work independently without excessive oversight. An effective multi‑tasker capable of setting priorities and scheduling work activities. Ability to effectively present information to management. Interpersonal and communication skills. Ability to present, converse and report professionally to Lactalis leadership. Teamwork, good communication skills to work closely across departments. Should possess strong communication and organization skills. Ability to manage multiple projects in a fast‑changing environment. Highly motivated, dynamic, efficient, and fast learning. Positive attitude, flexibility and a strong work ethic are critical to thriving in this position. You have strong communication & interpersonal skills. You have strong analytical skills and are comfortable dealing with numerical data. You thrive in matrix environments and are adept at influencing and coordinating with different stakeholders. Other Ability to travel as needed domestically, approx. 85% of the time; overnight as needed. Marketing position does require driving to attend brand exposure opportunities, retail stores, meetings, events, shows, broker business relation matters, business/product related prospects. This is an on‑site position. Full‑time. Overtime/weekends. Eligibility to participate in incentive plan. Physical demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential duties and responsibilities of this job. While performing the duties of this job, the employee may be regularly required to stand, sit, talk, hear, reach, stoop, kneel, and use hands and fingers to operate a computer, telephone, and keyboard. This is largely a sedentary role, sitting at a computer for an extended period; however, the employee may need to move around within an office environment and bend or stand as necessary to move about inside the office to access file cabinets, office machinery, etc. Regularly communicates with others both verbally and in writing to convey information. Air travel may be required when active participation in meetings outside the office is deemed necessary. Work environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions and responsibilities of this job. This job operates in a professional office environment with moderate noise and distractions in an open office environment. This role routinely uses standard office equipment such as computers, phones, copiers, and fax machines. This job requires interaction with others on a regular basis. At Lactalis, we offer a comprehensive total rewards program with a variety of affordable benefits and coverage options. We support insurance costs significantly, contribute generously to retirement plans, and offer paid time off from day one. We are committed to your professional growth, providing training and development opportunities—including education reimbursement. Join us and grow your career. Lactalis is an equal employment opportunity employer. We will not discriminate against applicants with regard to any legally‑recognized basis including, but not limited to, veteran status, race, color, religion, sex, national origin, age, marital status, sexual orientation, and physical or mental disabilities. Further, any division of the company that is an affirmative action employer will comply with all related legal obligations. Salary Description Range: $80,000 – $90,000 per year. #J-18808-Ljbffr