Senior Engineering Manager, Service Monetization

About Crunchyroll

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

About the Role

We are hiring a Senior Engineering Manager, Acquisition & Conversion to join the Service Monetization organization and lead a product-facing engineering team focused on helping more prospective fans discover the value of Crunchyroll, engage with the product, and convert into registered, trialing, or paying customers.

Reporting to the Vice President of Engineering, Service Monetization, this leader will own engineering execution for a domain directly tied to acquisition and conversion outcomes. The team’s scope includes acquisition funnel experiences, onboarding into paid or trial experiences, campaign landing flows, conversion experimentation, promotional entry points, and adjacent product surfaces that influence conversion performance.

This role is intentionally close to the business. The Acquisition & Conversion domain is designed to move quickly, stay close to product and commercial priorities, and partner tightly with Product, Product Design, Business, Go-to-Market, Legal, Data, and peer engineering teams on near-term growth opportunities.

Success in this role requires strong execution, sound judgment, and strong people leadership. This leader will independently guide the team through ambiguity, set clear priorities and metrics, improve how customer impact is measured and communicated, and ensure results do not come at the expense of long-term team health, technical quality, or organizational sustainability.

Because this domain is expected to respond quickly to changing market conditions, campaigns, promotional strategy, and executive growth priorities, we are primarily considering applicants in Los Angeles, California.

A Day in the Life of our Senior Engineering Manager

• Lead a team responsible for high-impact acquisition and conversion experiences, and drive business results across quarterly and annual goals.
• Set team priorities, goals, expectations, and key metrics at the right altitude, and hold the team accountable for progress.
• Partner closely with Product, Design, Business, Go-to-Market, Legal, Data, and peer engineering teams to shape roadmap decisions and deliver measurable customer and business outcomes.
• Improve outcomes such as funnel completion, registration rate, trial start rate, paid conversion, campaign conversion, experimentation velocity, and launch cycle time.
• Identify and direct the team’s work toward the opportunities that have the greatest impact for Crunchyroll, our fans, and the broader engineering organization.
• Lead the team through ambiguity and shifting priorities with calm, clarity, and strong decision-making.
• Resolve cross-team dependencies and stakeholder misalignments early so the team can move quickly without avoidable friction.
• Build strong operating cadences, require clear success and learning metrics post-launch, and improve how the team measures and communicates customer impact.
• Hire, coach, and grow a healthy, high-performing team by creating equitable growth opportunities, structuring roles clearly, and placing strong technical leaders where they can have the most impact.
• Guide senior engineers and other experienced ICs toward highly leveraged roles that strengthen both the team and the wider organization.
• Hold the team accountable for building secure, reliable, and scalable systems, proactively surfacing technical risks, and aligning software decisions with the broader technical strategy.
• Ensure speed does not create avoidable technical debt by partnering effectively with the Monetization Platform domain, respecting ownership boundaries, and using the right architectural review mechanisms when platform concerns are involved.
• Standardize strong service ownership practices across the team, including documentation, onboarding materials, operational readiness, metrics, alerts, and clear accountability.

About You

We think this role could be a strong match if you:

• Bachelor's or Master's degree in Computer Science, Engineering, or a related field.
  • 10+ years of engineering in building cloud-native applications, with a strong focus on frontend web development architecture.
  • 5+ years of experience in managing and leading engineering teams
• Have meaningful engineering leadership experience at Senior Manager scope, including independently leading a team through quarterly and annual planning, execution, and delivery in ambiguous environments.
• Have a strong track record of influencing outcomes across multiple teams and cross-functional partners, including navigating conflict, misalignment, and changing priorities productively.
• Understand how to connect product and engineering work to measurable customer and business impact, and know how to focus teams on the opportunities that matter most.
• Bring strong judgment in balancing speed, quality, technical health, and organizational sustainability.
• Are comfortable partnering on acquisition funnel, onboarding, experimentation, promotion, or other growth-oriented product experiences.
• Can create clarity from ambiguity by setting goals, defining success metrics, establishing ownership, and communicating decisions in a way that creates context and alignment for the team.
• Have strong people leadership skills, including performance management, coaching, hiring, team design, and creating equitable development opportunities for engineers at different levels.
• Can guide senior ICs effectively, represent Crunchyroll well with candidates, and build a strong, diverse, and talented team over time.
• Have solid technical judgment and can review the overall health and engineering quality of a system or collection of features, including architecture, operational metrics, failure modes, and long-term maintainability.
• Care deeply about reliability, security, scale, and operational excellence, and know how to make those expectations part of how a team plans, builds, and runs software.
• Value inclusive leadership, psychological safety, clear communication, and a culture where dissenting views are heard, standards stay high, and people can do their best work.

About the Team

The Service Monetization organization is structured around three domains: Acquisition & Conversion, Membership & Retention, and Monetization Platform. The Acquisition & Conversion domain is one of the two product-facing domains in that model. It is optimized for speed, business responsiveness, and close partnership with stakeholders shaping near-term growth priorities.

Its mission is to help more prospective fans discover the value of Crunchyroll, engage with the product, and successfully convert into paying customers. The team operates in close coordination with adjacent domains through shared planning and governance, so customer-facing delivery can move quickly while long-term platform health and ownership boundaries remain clear.

Why you will love working at Crunchyroll

In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:

• Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
• Flexible time off policies allowing you to take the time you need to be your whole self.
• Generous medical, dental, vision, STD, LTD, and life insurance
• Health Saving Account HSA program
• Health care and dependent care FSA
• 401(k) plan, with employer match
• Employer paid commuter benefit
• Support program for new parents
• Pet insurance and some of our offices are pet friendly!

#LifeAtCrunchyroll #LI-Hybrid

The Pay Range for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Crunchyroll’s Total Rewards offerings for employees. Other rewards may include performance bonuses, employer matched retirement savings, time-off programs, and progressive health benefits and perks.

Pay Transparency - Los Angeles, CA

$218,500—$273,100 USD

About our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

• Courage. We believe that when we overcome fear, we enable our best selves.

• Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.

• Kaizen. We have a growth mindset committed to constant forward progress.

• Service. We serve our community with humility, enabling joy and belonging for others.

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

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