Director Of Sales

Director Of SalesThe Director of Sales has full executive responsibility for the company's commercial strategy and revenue performance across a $160M industrial automation and tooling enterprise with a growth trajectory to $200M. This role develops and executes scalable commercial strategies, builds a high-performing sales organization, and establishes strategic customer relationships that drive sustainable long-term growth. This position requires a seasoned sales executive with demonstrated success leading complex, technical sales organizations, navigating long sales cycles, and driving profitable growth in engineered-to-order environments. The Director of Sales serves as a key member of the senior leadership team and is accountable for aligning sales execution with company objectives, operational capabilities, and market dynamics.Essential Duties and ResponsibilitiesCommercial Strategy & Revenue LeadershipDevelop, articulate, and execute a comprehensive sales strategy aligned with company growth, margin, and market expansion objectivesDrive sustained revenue growth across automotive, warehouse and logistics, and aerospace industries.Identify and capitalize on market opportunities within OEM, Tier 1 supplier, and manufacturing end-user segmentsAnalyze market trends (e.g., robotics, Industry 4.0, smart manufacturing) to inform strategic planning and investment prioritiesSales Organization LeadershipLead, coach, and scale a geographically distributed sales organization, including sales managers, account executives, and the proposal/estimating functionEstablish clear performance expectations, sales processes, and accountability frameworksRecruit, develop, and retain high-performing technical sales talent capable of executing complex sales engagementsKey Account & Customer EngagementIdentifies and builds excellent relationships with key decision makers/executives within target customer account organizations. Maintains customer information in a CRM SystemBuild and oversee strategic key account relationships, including long-term agreements and multi-site customer engagementsLead executive-level customer interactions, contract negotiations, and commercial discussionsOversee complex sales cycles involving engineering, procurement, operations, and executive stakeholdersOperational & Cross-Functional AlignmentPartner closely with engineering, manufacturing, and product teams to align customer requirements with solution development and delivery capabilitiesEnsure disciplined pipeline management, forecast accuracy, and KPI visibility across the sales organizationSupports all awarded project kick-off meetings.Adheres to the Quality System and participates in continuous improvement.Reviews and prepares required reports of sales activities, of the sales team, in the CRMFinancial & Performance ManagementOwn pricing strategy, margin optimization, and commercial risk managementEstablish and maintain accurate revenue forecasting and pipeline governanceMonitor and improve key performance indicators including revenue growth, margin performance, order intake, win rates, and sales cycle efficiencySupervisory ResponsibilitiesDirectly leads the Sales organization and the Proposal/Estimating DepartmentEstablishes objectives, assigns responsibilities, evaluates performance, and addresses personnel matters in accordance with company policies and applicable lawsReviews and approves expense reports. Manages and reviews expense budgets.Monitors and controls estimating and sales specific network folder structures, file storage and file naming conventions.Attends and supports internal proposal quote reviews with knowledge of both process and related estimate(s).Work Environment & TravelIn office roleApproximately 30% travel to customer sites, manufacturing facilities, industry events, and company locations.This is a direct hire role in Sterling Hts, MI