Growth Marketing Manager (Legal/Client Acquisition)

Job Description Job Description Growth Marketing Manager (Legal/Client Acquisition) Location: Downtown Los Angeles, CA (Onsite) Compensation: $110,000 - $135,000 The Opportunity A high growth litigation plaintiff firm in Los Angeles is seeking a results-driven Growth Marketing Manager to lead client acquisition and drive measurable case growth across multiple practice areas, including Personal Injury and Employment Law. This role is focused on increasing signed cases and improving marketing ROI, not just generating leads. The ideal candidate understands how to build and optimize a full marketing funnel from high-intent lead generation to intake conversion and signed case outcomes. Core Responsibilities • Develop and execute strategies to increase monthly signed cases and improve lead quality • Build and scale high-intent acquisition channels (Google Ads, Local Services Ads, SEO) • Optimize the full marketing funnel: lead → intake → consultation → signed case • Establish and track key performance metrics including cost per lead, cost per case, and ROI • Partner closely with intake teams to improve response time, conversion rates, and client experience • Manage and optimize paid media campaigns across search and social platforms • Oversee website performance, landing page optimization, and conversion improvements • Manage external vendors and ensure accountability to performance metrics • Collaborate directly with the Director of Operations to drive firm growth strategy, optimize client acquisition, and align marketing performance with business objectives • Maintain consistent branding across all marketing channels and external communications • Manage the firm’s online presence including professional directories and social media platforms • Coordinate content that highlights the firm’s legal expertise, thought leadership, and case successes • Track marketing performance metrics including lead generation, consultation rates, and campaign effectiveness • Provide regular performance reports to the firm leadership • Recommend strategic adjustments based on marketing data and market trends Ideal Candidate Profile • 5+ years of experience in performance marketing, growth marketing, or client acquisition • Strong hands-on experience with Google Ads and/or Local Services Ads (required) • Proven ability to drive measurable results (leads, conversions, revenue impact) • Experience optimizing marketing funnels and improving conversion rates • Data-driven mindset with ability to analyze performance and make strategic decisions • Experience in legal marketing or other high-intent lead generation industries preferred What Success Looks Like • Increased monthly signed cases aligned with firm growth goals • Improved lead-to-case conversion rates • Clear visibility into marketing performance and ROI • Diversified lead sources beyond social media • Strong alignment between marketing and intake Qualifications & Technical Skills • Bachelor’s degree in marketing, or related field • 5+ years of experience in performance marketing, growth marketing, or client acquisition • Proven experience managing Google Ads and/or Local Services Ads (LSA) campaigns • Strong understanding of performance marketing metrics, including cost per lead, cost per acquisition, and ROI • Experience with marketing analytics tools (e.g., Google Analytics, GA4, call tracking platforms) • Familiarity with CRM and lead tracking systems (Clio or similar preferred) • Experience optimizing landing pages and conversion funnels • Ability to analyze data and translate insights into actionable growth strategies • Experience managing or collaborating with SEO and paid media vendors preferred • Experience collaborating with teams and operational leadership • Excellent organizational, communication, and project management skills • Ability to thrive in a fast-paced legal environment, preferably plaintiff firm • Fluent in English. Bilingual in Spanish a plus *If a candidate has not directly managed Google Ads or performance-based lead generation, they are likely not the right fit. What We Offer – Benefits Medical, Dental, Vision 401(k) Retirement Plan with Company Match Paid Time Off Paid Sick Time Paid Holidays Paid Parking Collaborate Work Culture Modern Serene Workspace Gym and Bistro Onsite Zen Area Onsite Free Food, Snacks, Coffee, and Tea Employee Team Events Employee Appreciation Events Professional Development Opportunities