Inbound Marketing Manager
VirtualVocations
As the first dedicated owner of organic channels, the full-time remote Inbound Marketing Manager will establish strategy, run experiments, and convert traffic into qualified leads by optimizing website performance, SEO, and AI-powered discoverability. Key responsibilities Design and optimize inbound user journeys from organic discovery to lead capture Run A/B tests on website elements to maximize visitor-to-lead conversion rates Collaborate on content distribution and ensure high-value content is optimized for SEO/AEO Required qualifications 3-5 years of hands-on experience in B2B marketing with a focus on inbound marketing and SEO Experience in a fast-paced, high-growth startup or technology environment Deep expertise in at least two core inbound areas, such as SEO, CRO, or web analytics Strong analytical skills with proficiency in tools like GA4 and SEO platforms Expert-level knowledge of marketing automation platforms, preferably HubSpot and Salesforce
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