VP, Connections & Creativity

Vice President, Connections & Creativity, North America

Keurig Dr Pepper is looking for a data-driven media executive for its Coffee Operating Unit. The Vice President, Connections & Creativity, North America will oversee the strategy, planning and execution of all connected media initiatives, including social and PR, ensuring alignment with business goals while delivering impactful consumer experiences.

Key Responsibilities:

• Strategic Leadership: Define and lead the vision for connected media strategy, focusing on innovative approaches to engage target audiences across digital, social, programmatic, and emerging media platforms, including retail media.
• Develop a roadmap for integrating connected media into overall marketing strategies, ensuring seamless alignment with brand objectives and revenue goals.
• Anticipate trends in media consumption and technological advances to keep the organization ahead of the curve.
• Identify and evaluate emerging platforms, technologies, and partnerships that can enhance the organization's connected media capabilities.
• Team Management: Build, lead, and mentor a high-performing team responsible for all full-funnel media strategy and execution in partnership with media agency – planning is inclusive of national media, shopper/retail media, creator initiatives, organic social media and public relations.
• Foster a collaborative and innovative team culture, promoting continuous learning and professional growth.
• Partner with other senior leaders across marketing, shopper, commercial, business units, and analytics to drive integrated campaign success.
• Media Strategy & Execution: Oversee the development and execution of connected media plans, ensuring campaigns are optimized for performance and measurable impact.
• Champion the use of programmatic advertising, advanced precision targeting methodologies, and real-time optimization to maximize ROI.
• Ensure consistency and scalability in media operations across geographies and business units.
• Data-Driven Insights: Leverage data analytics and insights to inform media investment decisions and evaluate the effectiveness of campaigns.
• Establish KPIs to measure campaign performance and refine strategies based on results.
• Advocate for investments in technology and tools that enhance data capabilities, measurement accuracy, and audience understanding.

Total Rewards: Salary range: $218,800 - $300,000 Actual placement within the compensation range may vary depending on experience, skills, and other factors Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement Annual bonus based on performance and eligibility

Requirements:

• Key Competencies: Visionary leadership with a passion for media innovation. Collaborative mindset with the ability to foster strong partnerships across internal and external stakeholders. Results-driven approach with a focus on delivering measurable business outcomes. Adaptability to thrive in a fast-paced, evolving media landscape.
• Experience: Proven track record of success in media strategy, planning, and execution, with a significant focus on connected/digital media. Proven experience leading large teams and driving transformation. Both U.S. and Canada experience preferred.
• Education: Bachelor's degree in Marketing, Communications, Media, or a related field. MBA or advanced degree preferred.
• Technical Expertise: Deep knowledge of media buying platforms, programmatic advertising, data platforms, retail media networks and analytics tools. Familiarity with AI-driven marketing solutions and attribution models is a plus.
• Leadership Skills: Strong executive presence with the ability to inspire and influence stakeholders at all levels. Strategic Thinking: Proven track record of developing and executing innovative media strategies that deliver business impact. Communication Skills: Exceptional presentation, negotiation, and interpersonal communication skills.

Company Overview: Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company with more than 150 owned, licensed and partner brands that meet a wide range of needs and occasions. Our North American refreshment beverage business holds leadership positions across carbonated soft drinks, water, juice and mixers with a portfolio of iconic brands such as Dr Pepper®, Canada Dry®, Mott's®, A&W®, Peñafiel®, GHOST®, 7UP®, Snapple®, Clamato® and Core Hydration®. Our global coffee business spans more than 100 markets and includes the leading Keurig® single‑serve brewing system in the U.S. and Canada, along with powerhouse brands such as Peet's, L'OR and Jacobs, and other regional coffee leaders. Our more than 50,000 employees aim to enhance the experience of every beverage and coffee occasion while making a positive impact for people, communities and the planet. We strive to be an employer of choice, providing a culture and opportunities that empower our team to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work. Whatever your area of expertise, at KDP you can be a part of a team that's proud of its brands, partnerships, innovation and growth. Will you join us? Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law. A.I. Disclosure: KDP uses artificial intelligence to assist with initial resume screening and candidate matching. This technology helps us efficiently identify candidates whose qualifications align with our open roles. AI does not make hiring decisions; all decisions throughout the hiring process are made by talent acquisition team members.