Digital Marketing Specialist

Digital Marketing SpecialistLogitech is the sweet spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.Job Responsibilities:Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.Design, build, and maintain our social media presence across relevant platforms.Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).Identify trends and insights, and optimize spend and performance based on the insights.Brainstorm new and creative growth strategies.Plan, execute, and measure experiments and conversion tests.Collaborate with internal teams to create landing pages and optimize user experience.Utilize strong analytical capability to evaluate end-to-end customer experience across multiple channels and customer touch points.Instrument conversion points and optimize user funnels.Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.Collaborate with agencies and other vendor partners.Requirements:Proven working experience in digital marketing, preferably within the consumer electronics or retail industry.Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.Experience in optimizing landing pages and user funnels.Solid knowledge of website analytics tools (e.g., Google Analytics, Adobe Analytics).Experience in setting up and optimizing Google Adwords campaigns.Strong analytical skills and data-driven thinking.Up-to-date with the latest trends and best practices in online marketing and measurement.Fluent in Spanish and English (written and verbal).Bachelor's degree in Marketing or a related field.Location: This position will be based out of Doral Florida.Compensation: This position offers an annual base salary typically between $102,000 and $133,000.Logitech offers benefits such as Medical Coverage, Dental Coverage, Vision Coverage, Traditional and Roth 401(k) Plans, Flexible Spending Accounts, Employee Share Purchase Plan (ESPP), Basic and Additional Life Insurance, Disability Coverage, Adoption and Surrogacy Assistance, Tuition Reimbursement Plans, Commuter Benefits, Paid Time Off, Paid Holidays, Bereavement Leave, and Paid Parental Leave.Logitech also offers Wellness Programs, Health Savings Account Plans, access to Expert Medical Opinions, Identity Theft Protection, Breast Milk Delivery to Nursing Mothers on Business Travel, access to a Group Legal Plan, Donations Matching Programs, Employee Product Discounts, and access to Auto, Home, and Pet Insurance.Across Logitech we empower collaboration and foster play. We help teams collaborate/learn from anywhere, without compromising on productivity or continuity so it should be no surprise that most of our jobs are open to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on-premises. Within this structure, you may have teams or departments split between working remotely and working in-house.Logitech is an amazing place to work because it is full of authentic people who are inclusive by nature as well as by design. Being a global company, we value our diversity and celebrate all our differences. Don't meet every single requirement? Not a problem. If you feel you are the right candidate for the opportunity, we strongly recommend that you apply. We want to meet you!We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future. We believe that good health means more than getting medical care when you need it. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families.