Manager, Omnichannel Specialist

Manager, Omnichannel Specialist

Provide HCP omnichannel execution guidance and best practices that help brand teams and agile pods translate engagement strategies into coordinated, feasible channel activation by standardizing runbooks, answering execution questions, and scaling learnings across brands

Key Responsibilities

• Define HCP omnichannel execution standards: Maintain enterprise best practices for HCP omnichannel activation (e.g., segment/eligibility rules, trigger logic, channel sequencing/cadence)
• Provide consultative execution support: Serve as a go-to SME for brand teams, Media Architects, and pods to answer questions and advise on HCP omnichannel activation feasibility, dependencies, and common execution pitfalls
• Set readiness and quality expectations: Define launch-readiness and QA requirements for HCP omnichannel activations, and guide teams in diagnosing recurring execution issue
• Enable full-funnel measurement and tracking: Ensure consistent tracking of HCP engagement and adoption metrics across the journey and resolve common measurement gaps
• Enable test-and-learn execution: Standardize experiment designs and templates (A/B sequencing tests, cadence tests, segment/eligibility tests, message/CTA tests, channel-mix tests); document learnings for enterprise playbooks
• Report performance and learnings: Provide standardized performance snapshots and post-sprint/post-campaign readouts; capture earnings and feed them back to Agile pods to inform future plans and the next sprint backlog
• Support compliance and safety: Support compliant HCP activation aligned to internal review governance, privacy/consent expectations, and FDA standards; flag risk areas and proactively escalate to the Media Buy Lead for resolution

Qualifications and essential experience, attributes, skills, and knowledge

• Bachelor's degree required; MBA or advanced degree preferred.
• 57+ years of experience in pharmaceutical/biopharma/healthcare marketing, communications, advertising, paid media; experience designing, executing, or advising on HCP omnichannel campaigns, including segmentation, channel sequencing, trigger logic, and full-funnel engagement tracking
• Execution and Advisory Experience: Proven experience serving as a subject-matter expert for brand teams, media architects, or cross-functional pods, providing consultative guidance on activation feasibility, dependencies, and common execution challenges.
• Measurement, Testing, and Compliance: Experience establishing tracking frameworks, analyzing engagement metrics, implementing test-and-learn experiments, and ensuring compliance with regulatory, privacy, and internal review standards in pharma or healthcare marketing

More about us:

At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.

Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.

This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy.

Takeda Compensation and Benefits Summary

We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.

For Location:

Lexington, MA

U.S. Base Salary Range: $116,000.00 - $182,270.00

The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.

For information about our benefits, please click here.

EEO Statement

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.