Digital Marketing Specialist

Job Description

Job Description

About Us

Florida Exam Prep is a growing contractor education company that helps contractors prepare for and pass their Florida contractor licensing exams.

We are a small, hands-on team and are looking for someone with real digital marketing experience who can help us continue growing our online presence, improve our funnels and websites, and manage our paid advertising.

This is not a remote position . You will be working full-time from our Orlando office.

What We're Looking For

We are looking for someone who has experience working for a marketing agency or in a similar digital marketing position and understands how to manage multiple areas of online marketing.

You should be comfortable working independently, testing new ideas, looking at results, and continuously improving our marketing.

Responsibilities

• Build and improve websites and landing pages inside GoHighLevel
• Create and manage sales funnels in GoHighLevel
• Understand and manage GoHighLevel workflows, forms, calendars, pipelines, automations, and CRM features
• Build landing pages for different courses, promotions, and advertising campaigns
• Manage and optimize Google Ads
• Manage and optimize Meta Ads (Facebook and Instagram)
• Create new advertising campaigns and test different audiences, offers, and creatives
• Track leads, conversions, cost per lead, and advertising performance
• Help improve conversion rates throughout our funnels
• Write and publish SEO-focused website/blog content on a weekly basis
• Perform keyword research and help improve our Google search rankings
• Make updates and improvements to our websites as needed
• Help create marketing strategies to generate more qualified leads and students
• Review marketing performance and recommend improvements
• Work closely with our team on promotions, new courses, and marketing campaigns

Requirements

• Previous experience working at a marketing agency or digital marketing company
• Strong experience using GoHighLevel
• Experience building websites and funnels inside GoHighLevel
• Experience with Google Ads
• Experience with Meta/Facebook Ads Manager
• Understanding of SEO and keyword research
• Experience writing or managing SEO content
• Understanding of lead generation and conversion funnels
• Comfortable reviewing marketing data and campaign performance
• Strong communication and organizational skills
• Able to work independently and take ownership of projects
• Must be able to work Monday through Friday, 9:00 AM–5:00 PM in our Orlando office

Preferred Experience

Experience with any of the following is a plus:

• GoHighLevel automations and workflows
• Google Analytics
• Google Search Console
• Google Tag Manager
• Facebook Pixel / Meta Pixel
• Conversion tracking
• Email and SMS marketing
• CRM management
• Landing-page optimization
• Local SEO
• WordPress or other website builders
• Canva or basic graphic design
• Marketing for education, training, home services, construction, or contractor-related businesses

Who Would Be a Good Fit?

We are a small company, so we are looking for someone who is comfortable doing more than one thing.

One day you may be building a new GoHighLevel funnel, another day you may be reviewing Google Ads, improving a landing page, creating an SEO article, or setting up an automation.

We want someone who understands digital marketing as a whole and is interested in helping grow a company not someone who only knows one small part of marketing.

If you have experience working in a marketing agency, understand GoHighLevel, know how to run paid advertising, and are fluent in both English and Spanish, we would like to hear from you.