Senior Product Marketing Manager

Responsibilities Own positioning, messaging, and go-to-market strategy for Wealth.com's product suite, with a growing focus on our enterprise segment as you ramp into the role Lead end-to-end product launches from positioning and messaging to internal enablement and external communications Partner cross-functionally with Product, Sales, and Customer Success to ensure new features and products land clearly with enterprise clients and drive adoption Build and execute lifecycle and email marketing campaigns that support activation, adoption, and retention across the client journey Develop and maintain sales enablement assets (competitive battlecards, talk tracks, and collateral) that help our sales and CS teams win and grow enterprise accounts Conduct competitive analysis and voice-of-customer research to sharpen positioning and inform roadmap and GTM decisions Leverage AI tools to accelerate research, content development, and campaign execution, continuously looking for ways to do more with a lean team Represent the voice of the enterprise customer internally, ensuring their needs and feedback shape both product and go-to-market strategy Requirements 3–6 years of experience in product marketing, ideally within B2B SaaS Experience developing differentiated positioning and messaging frameworks, and translating complex product functionality into clear, compelling narratives for different audiences Hands‑on email marketing execution experience, building, testing, and optimizing campaigns in platforms like Customer.io, HubSpot, or similar Data‑driven approach to the role: comfortable defining and tracking launch effectiveness, feature adoption, and other GTM metrics, and using that data to inform decisions Demonstrated comfort using AI tools to work faster and more effectively, for research, content creation, competitive analysis, or campaign execution Experience building sales enablement content (battlecards, talk tracks, one‑pagers) that sales teams actually use Comfortable owning work end-to-end, from strategy through hands‑on execution, managing multiple concurrent launches and competing deadlines in a lean, fast‑moving team #J-18808-Ljbffr Jobtailor