Senior Brand Strategist

Innovate with purpose

At BILL, we believe in empowering the businesses that drive our economy. By replacing outdated financial processes with innovative tools, we help businesses—from startups to established brands—make smarter decisions and gain control of their operations. And we don’t stop there: we’re creating the future of financial automation so businesses can spend more time on what matters.

Working here means you become part of a vision-driven team that’s ready to tackle challenges and build cutting-edge solutions. We value purpose, drive, and curiosity—and we thrive in a fast-paced, ever-changing environment. We're remote-first, with office spaces in San Jose, CA and Draper, UT — and opportunities to connect in person when it counts. BILLders collaborate to deliver real impact for businesses that need more time in their busy weeks.

BILL builds high performing teams and we seek to hire the best talent for every role. We're committed to building a workplace that fosters inclusion and diverse perspectives, valuing each person’s unique skills and experiences. We’d love to hear from you—you might be just what we’re looking for, whether in this role or another.

✨ Let’s give businesses more time for what matters.

BILL is entering a new chapter, and we're looking for a Senior Brand Strategist to help define what comes next. This role is about more than building a consistent and distinctive brand. You'll help shape how BILL is positioned in the market, uncover opportunities to stand apart, and develop the strategies and stories that make our brand more recognizable, relevant, and compelling. Reporting to the Director of Brand and Market Influence, you’ll partner closely with Creative, Product Marketing, Growth, Social, and Communications, to turn brand strategy into work people notice and remember, from major campaigns and product launches to new ways of showing up in the market. This is a senior IC role for someone who brings original thinking, strong creative instincts, and the ability to turn ambitious ideas into business impact.

What you'll do

• Build what's next. Own and evolve BILL's brand strategy, architecture, positioning, and core narratives to strengthen differentiation and shape how we show up in the market.
• Drive brand-defining work. Partner with Creative, Product Marketing, and Growth to shape the strategy behind major campaigns, launches, and moments that influence how people see and experience BILL.
• Find opportunities others miss. Use customer research, market trends, and competitive insights to uncover new ways to build relevance, strengthen our position, and stand apart.
• Sharpen our point of view. Partner with Communications and Social to bring our brand narrative to life through thought leadership, executive storytelling, and social channels.
• Raise the creative bar. Bring a strong strategic perspective to briefs, concepts, and campaigns. Challenge assumptions, champion great ideas, and push for stronger work.
• Make the brand easy to build on. Create practical guidelines and frameworks that give teams the clarity and confidence to bring our brand to life.
• Connect brand to business impact. Partner with Insights and Analytics to measure brand health and demonstrate how brand investments contribute to business growth.

What you bring

• Significant experience building and evolving brands, ideally in B2B tech, fintech, or SaaS
• A track record of shaping brand strategy, positioning, architecture, and differentiation, with examples of how your work influenced the market
• Experience translating brand strategy into major campaigns, launches, and creative work that drives results
• Strong instincts for what makes a brand distinctive, relevant, and memorable, paired with the ability to spot opportunities and challenge conventional thinking
• Experience using customer research, market intelligence, and competitive insights to inform strategy
• Strong creative partnership skills, including the ability to write compelling briefs, inspire great work, and give actionable feedback
• The ability to simplify complexity, build alignment, and influence senior leaders and cross-functional teams
• Experience in fintech, payments, accounting, or adjacent B2B domains is a plus, not a requirement

How we work

We move quickly, challenge assumptions, and care more about making an impact than checking boxes. We value people who bring a point of view, ask better questions, and push for stronger work. If you're excited to help shape the next chapter of BILL and build a brand that stands apart, you'll have plenty of opportunity to make your mark here.

Our ranges for each role and job level are based on a variety of factors including candidate experience, expertise, and geographic location and may vary from the amounts listed below. The role is also eligible for a competitive benefits package that includes: medical, dental, vision, life and disability insurance, 401(k) retirement plan, flexible spending & health savings account, paid holidays, paid time off, and other company benefits. The estimated salary ranges noted below roles in the specific geographic zones

Zone 1: San Francisco Bay Area CA (includes HQ), New York City, Seattle, Los Angeles County

$161,100—$201,600 USD

Zone 2: CA (Non San Francisco Bay Area and Los Angeles County), Austin TX, Massachusetts

$145,000—$181,500 USD

Zone 3: Utah (includes Utah office), Dallas TX, Houston TX, Florida, North Carolina, Illinois, Colorado, Arizona, Georgia, Oregon, Pennsylvania

$136,900—$171,400 USD

What’s in it for you?

Redefining how businesses automate their work is a fast-paced, exciting, and fun environment. But we also have benefits and perks to ensure the magic isn’t only experienced by our customers, but by our employees as well.

Here is a preview of some of the amazing benefits here at BILL:

• BILL covers the majority of your medical, dental, and vision premiums, and that includes your dependents.
• HSA & FSA accounts
• Life Insurnace, Long & Short-term disability coverage
• Mental Wellbeing & Employee Assistance Program (EAP)
• 10 company holidays, 2 floating holidays and flexible time off
• Employee Stock Purchase Program with employee discounts
• Employee recognition and referral programs
• and much more

Don’t believe us? Check out our culture, benefits, and teams on our career site, LinkedIn Life, or YouTube pages.

BILL is an Equal Opportunity Employer. We believe our best ideas come from the unique stories, perspectives, and experiences of our team members. We welcome people of all backgrounds, abilities, and identities to bring their authentic selves and contribute to our culture.

We are committed to a transparent, inclusive hiring process that reflects our values. If you need accommodations at any stage, please contact View email address on aiapply.co. To ensure a fair evaluation, our Candidate Integrity Policy prohibits the use of unapproved external assistance, including generative AI, during live interviews or assessments. Doing so will result in a review and potential disqualification.

Our Applicant Privacy Notice describes how BILL treats the personal information it receives from applicants.