Generation Specialist

Lead Generation Specialist - Sacramento, CA

Compensation: $30 - $35 + Commission

Overview: Nexus HR is hiring a highly motivated Lead Generation Specialist to support a fast-paced Insurance Brokerage & Advisory organization by driving outreach and generating new business opportunities. This role focuses on cold-calling prospective clients, building rapport, and scheduling qualified appointments to maintain a strong pipeline and support sales team growth.

About the job: 

As a Lead Generation Specialist, you will serve as the first point of contact for prospective clients by making outbound calls, introducing the company’s services, and scheduling qualified appointments for the sales team while managing confirmations and reminders. This role requires strong communication skills, phone confidence, and persistence, with performance measured by call volume, appointment bookings, and lead quality.

Duties and Responsibilities:

• Conduct cold calls to potential clients and generate qualified leads.

• Schedule client appointments for the sales team and ensure calendar accuracy.

• Perform outbound calls for appointment reminders and follow-up confirmations.

• Ensure key meetings are booked and properly coordinated for sales representatives.

• Build rapport with prospects and provide a professional first impression of the company.

• Familiarize yourself with the company’s insurance products and advisory services to effectively communicate value.

• Maintain accurate records of calls, outreach activity, and appointment outcomes.

• Collaborate with internal sales staff to support lead conversion and pipeline development.

Qualifications :

• Prior experience in lead generation, customer service, telemarketing, or sales support is preferred (but not required).

• Strong verbal communication and interpersonal skills.

• Comfortable with high-volume outbound calling and rejection handling.

• Self-starter mindset with strong motivation to meet and exceed goals.

• Organized, detail-oriented, and able to manage schedules effectively.

• Ability to quickly learn and understand insurance services and business offerings.

Benefits:

• Dental

• Vision

• Medical

• 401k 

• Paid Leave