Monetization Strategy & Operations Associate - App & Gaming
TikTok
Monetization Strategy & Operations Associate - App & Gaming Location: New York Employment Type: Regular Job Code:
A247842
Share this listing: Responsibilities Responsibilities- Drive sales partnering, strategy & operations for the US Apps & Gaming sector, spanning app promotion, real money gaming, and emerging subverticals- Act as the thought partner to senior sales leaders and provide high level strategic direction across the Apps & Gaming portfolio, from scaled performance advertisers through to top-tier strategic accounts
- Help the business & team prioritize effectively based on the company objectives & influence decision making across sales, product, and regional stakeholders
- Identify revenue opportunities and translate them into concrete go-to-market levers by conducting rigorous quantitative & qualitative analysis and developing deep business & market understanding, with particular focus on performance product adoption (app install and value-based bidding, measurement and attribution), agency penetration, and share shift from competing platforms; drive cross-functional programs based on the levers identified, track progress and measure impact
- Own the analytical agenda for real money gaming — a fast-growing and highly regulated subvertical — partnering closely with Legal, Policy, and Product on eligibility, compliance, and go-to-market sequencing
- Manage business planning & ongoing business reviews: bottom up planning, forecasting, analysis, partnering with leadership teams in maintaining an accurate sales pipeline, revenue attainment tracking etc, accounting for the pronounced seasonality of gaming and sports-driven demand
- Build and maintain the competitive and market view for the sector: track platform dynamics across competing ad networks and app-install channels, size share shift opportunities, and equip sales with defensible positioning
- Partner with central teams to define and authoritatively enforce sales & client policies; partner with counterparts in other sales teams and regions to resolve conflicts, all with a positive attitude and a desire to do what is best for the business as a whole
- Partner with central teams to craft Apps & Gaming specific incentive structures that incentivize specific sales & client behaviors
- Identify deficiencies in processes & tools, including measurement and attribution workflows, and partner with internal teams to develop and implement solutions; drive the adoption of new solutions, as well as provide ongoing training & documentation
- Foster cross functional collaboration: Cultivating and maintaining strong working relationships with critical business partners (e.g. Sales, Product, MarSci, Legal, Finance, Agency Partnerships etc)
- Advanced analytical skills; ability to gather, clean, and structure data for analysis and modeling using SQL and/or programming languages (e.g. Python, R), and BI visualization tools (e.g. Tableau, Power BI).
Vacancy posted 4 days ago
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