Senior Marketing Data Analyst (HP Solutions Marketing)

Description - The Senior Marketing Data Analyst is a critical member of the Global HP Solutions Marketing team, responsible for turning complex marketing performance data into clear, actionable business insights. This role will serve as a trusted analytics partner to marketing leaders and teams across HP Solutions. The analyst will develop a deep understanding of our marketing data, metrics, dashboards, and reporting flows; bring together information from multiple sources; identify performance drivers and data nuances; and translate findings into recommendations that improve marketing effectiveness and business outcomes. The ideal candidate combines strong analytical skills with business curiosity and clear communication. This person should be comfortable working with imperfect or fragmented data, investigating discrepancies, and partnering across teams to establish a reliable view of performance. Beyond reporting what happened, they will help explain why it happened, what it means, and what actions the team should take next. Responsibilities Marketing Performance Analysis and Insights Analyze marketing performance across audiences, campaigns, programs, markets, channels, and stages of the customer journey. Translate data into clear insights, implications, and recommendations for marketing leaders and business partners. Identify performance trends, drivers, gaps, and opportunities that inform marketing strategy, investment decisions, and execution. Develop executive-ready performance narratives that connect marketing activity to customer, commercial, and business outcomes. Conduct ad hoc analyses to answer priority business questions and support leadership decision-making. Move beyond descriptive reporting to diagnose performance and identify opportunities for optimization. Data and Dashboard Expertise Develop a deep understanding of HP Solutions marketing data sources, dashboards, metrics, definitions, and reporting processes. Pull, combine, validate, and interpret data from multiple dashboards, platforms, and business sources. Understand how data flows across systems and identify dependencies, limitations, and potential sources of inconsistency. Investigate data discrepancies and partner with relevant teams to resolve issues or clearly communicate limitations. Ensure analyses use appropriate definitions, methodologies, comparison periods, and levels of granularity. Help stakeholders navigate available dashboards and understand what the data can and cannot reliably indicate. Measurement and Reporting Support recurring marketing performance reporting, leadership reviews, quarterly business reviews, and planning processes. Track relevant metrics across the marketing funnel, including audience engagement, demand generation, conversion, pipeline, revenue influence, and marketing efficiency. Help define appropriate KPIs and measurement approaches based on business objectives and available data. Improve the consistency, accuracy, and usability of marketing performance reporting. Identify opportunities to simplify, automate, or enhance recurring analysis and reporting. Partner with measurement, operations, finance, and business teams to connect marketing indicators with broader commercial performance. Business Partnership Serve as a trusted thought partner to HP Solutions marketing leaders, planners, campaign teams, and other cross-functional stakeholders. Work with stakeholders to translate business questions into structured analytical approaches. Proactively identify questions and insights that may not be visible through standard reporting. Challenge assumptions constructively and use data to bring objectivity to business discussions. Communicate complex findings in a concise, practical, and audience-appropriate way. Build strong relationships across global and market teams to improve data understanding, adoption, and decision-making. Data Quality and Continuous Improvement Identify gaps in data availability, quality, definitions, and reporting processes. Document key metrics, data sources, methodologies, assumptions, and known limitations. Partner with data owners and technical teams to improve data reliability and reporting capabilities. Promote consistent use of marketing metrics and definitions across the organization. Recommend enhancements to dashboards, reporting workflows, and analytical processes based on stakeholder needs. Qualifications and Experience Bachelor’s degree in business analytics, marketing, economics, statistics, engineering, finance, or a related field. Typically 10+ years of experience in data analytics, marketing analytics, business intelligence, commercial analytics, or a related field. Demonstrated experience analyzing marketing or commercial performance data and translating findings into business recommendations. Experience working with multiple data sources, dashboards, and reporting environments. Strong proficiency in Excel and data visualization or business intelligence tools, such as Power BI or equivalent platforms. Ability to validate data, reconcile discrepancies, and understand the relationships between different metrics and systems. Strong analytical problem-solving skills, with the ability to structure ambiguous questions and develop practical analytical approaches. Excellent written and verbal communication skills, including the ability to create concise, executive-ready insights and presentations. Demonstrated ability to work effectively across functions and within a complex, global, or matrixed organization. Strong attention to detail without losing sight of the broader business question. Preferred Qualifications Experience in B2B, technology, SaaS, services, or solutions marketing. Familiarity with marketing funnel, campaign, demand generation, pipeline, revenue influence, ROI, and incrementality measurement. Experience with SQL, Python, or other analytical tools used to extract, transform, or analyze data. Experience working with CRM, marketing automation, digital analytics, financial, or customer data. Understanding of data visualization and dashboard design principles. Experience identifying opportunities to automate or streamline recurring reporting. Advanced degree or relevant analytics certification is helpful but not required. Key Competencies Analytical rigor and intellectual curiosity Business and marketing acumen Insight generation and storytelling Data fluency and attention to detail Structured problem-solving Executive communication Cross-functional collaboration Comfort with ambiguity Proactive ownership and accountability Continuous improvement mindset What Success Looks Like Marketing leaders have a clearer, more reliable view of HP Solutions marketing performance. Data from multiple sources is translated into a coherent performance narrative rather than presented as disconnected metrics. Leadership discussions move more quickly from reporting results to understanding implications and taking action. Data nuances, limitations, and inconsistencies are surfaced and addressed proactively. Marketing teams increasingly use data to shape priorities, optimize execution, and make investment decisions. Recurring reporting becomes more accurate, efficient, and decision-oriented. Salary The pay range for this role is $130,700 to $205,200 USD annually with additional opportunities for pay in the form of bonus and/or equity (applies to United States of America candidates only). Pay varies by work location, job-related knowledge, skills, and experience. Benefits: HP offers a comprehensive benefits package for this position, including: Health insurance Dental insurance Vision insurance Long term/short term disability insurance Employee assistance program Flexible spending account Life insurance Generous time off policies, including; 4-12 weeks fully paid parental leave based on tenure 11 paid holidays Additional flexible paid vacation and sick leave (US benefits overview) The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law. Disclaimer This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management. Marketing Schedule - Full time Shift - No shift premium (United States of America) Travel - Not Specified Relocation - No Equal Opportunity Employer (EEO) - HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s). Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence. For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal” #J-18808-Ljbffr HP