Social Media Specialist

Position Summary The Social Media and Content Associate owns Cardozo Law School's social media presence and produces the content that drives it, in support of student recruitment, alumni and donor engagement, and national reputation. Reporting to the Associate Dean for Marketing & Communications, the Associate is Cardozo's day-to-day voice across Instagram, LinkedIn, YouTube, Facebook, and emerging platforms. This is a hands-on content role. The Associate plans and maintains the social content calendar, drafts and schedules posts, manages the community through daily engagement and response, and creates short-form video, a primary channel for reaching prospective students. The Associate also conducts social listening, exercises editorial judgment on sensitive and time-critical content, and escalates emerging reputational issues to the Associate Dean. Additional responsibilities include reporting on social media performance and recommending adjustments, sourcing and organizing photo and video assets, coordinating logistics for brand shoots and podcast recordings, and guiding student assistants and members of the Cardozo community who contribute content. The Social Media and Content Associate is one of five marketing and communications professionals who lead the function for Cardozo. The role requires occasional evening and weekend coverage of Cardozo events. Position Responsibilities Draft and schedule posts across social media platforms, including Instagram, LinkedIn, Facebook, YouTube, and other relevant platforms Create and maintain social media content calendar Conduct social listening across platforms for emerging issues and trends Exercise editorial judgment on sensitive and time-critical content; escalates emerging reputational issues to the Associate Dean promptly. Manage social media community through daily engagement, commenting, and prompt replies to DMs as appropriate. Work with Yeshiva University team and/or external designers to create social media graphics Incorporate short-form video across social media platforms, particularly targeting prospective student recruitment and enrollment Source and organize needed photography and video assets for social media promotions Assist in scheduling and logistics for brand photo and video shoots Assist with podcast scheduling and file uploads Analyze and report on social media and podcast performance; make data-informed recommendations Supervise and guide student assistants or members of the wider Cardozo community to create social media content. Produce editorial content for web newsroom, print, and other projects as needed. Requires occasional evening and weekend event coverage to capture the experience across social platforms. This position may supervise part-time student assistants or volunteers Experience & Educational Background Bachelor's degree in Communications, Journalism, Marketing, Digital Media, or a related discipline 2+ years professional experience in social media management, design, editorial, video, blogging, and/or content creation Experience reporting on and interpreting social media metrics. Experience with both organic content and paid social media advertising preferred Skills & Competencies Experience with Instagram, LinkedIn, YouTube, Facebook, Reddit, and other social media platforms Experience filming and editing short-form video for social; familiarity with CapCut, iMovie, Premiere, or similar. Experience with social scheduling platforms, particularly Sprout. Experience using a web content management system preferred Very strong writing and communication skills Experience growing accounts and audiences on social media Professional communicator, cooperative and capable of having frequent interactions with multiple stakeholders across the institution Salary Range $66,300 - $68,000 About Us The Benjamin N. Cardozo School of Law is a leader in legal education, located in Manhattan's Greenwich Village. The law school is renowned for its program in intellectual property, which includes the FAME Center for Fashion, Arts, Media and Entertainment Law. Cardozo Law has a long tradition of public advocacy and is the birthplace of the Innocence Project and the home of our Center for Rights and Justice. Cardozo offers a world-class faculty and encourages creative thinking and innovation in the legal profession. Cardozo provides students with a strong foundation in legal theory combined with practical hands-on experience in a variety of areas including criminal law, civil rights law, and business law. The school prides itself on creating a vibrant and warm community for faculty, staff and students. A division of Yeshiva University, Cardozo Law School offers an excellent compensation package, and a broad range of employee benefit plans. The law school is a secular institution within a religious university and welcomes people of all religions, ethnic backgrounds, races and sexual identities. Equal Employment Opportunity Yeshiva University is an equal opportunity employer committed to providing employment opportunities to all employees and candidates without regard to race, color, age, sex, national origin, disability status, or any other characteristic protected by federal, state or local laws. #J-18808-Ljbffr