Marketing Manager

Job Description

Job Description

The FNB Community Bank is a locally owned community bank in Bond, Fayette, and Marion Counties. Established in 1865, we currently have seven locations in the following communities: Vandalia, Patoka, Ramsey, Greenville, & Mulberry Grove. A Marketing Manager position is currently available.

VISION

The FNB Community Bank’s Vision consists of our Commitment, Passion, and Niche as follows:

Commitment: To provide friendly, knowledgeable service you can trust.

Passion: To earn our customers’ trust every day.

Niche: Providing leadership and financial services for our communities.

SUMMARY/OBJECTIVE

We are looking for a Marketing professional who is ready to take our current marketing strategy to the next level. This role is the leader of the team that is responsible for all activities related to Marketing, Communications, Event Planning and Public Relations here at The FNB. We are looking for a jack-of-all-trades who is ready to continue our efforts to build strong relationships in the communities we serve, who can take the time to understand our customer base, reach them with effective marketing strategies, and help design products and services to fit their needs.

ESSENTIAL FUNCTIONS

• Campaign Execution: Design and lead end-to-end execution of multi-channel marketing campaigns (digital, social media, radio, email, events, print, etc.) to support and drive sales and customer acquisition goals, collaborating with third-party vendors as needed.
• Budget Management: Allocate funds across various marketing platforms and mediums. Manage the full marketing department budget. Evaluate vendor advertising proposals, and negotiate rates and contracts.
• Brand Strategy, Public Relations, & Community Involvement: Act as a brand ambassador for the bank, both internally and externally to ensure all communications reflect the bank’s voice, values, and commitment to our customers, clients, and employees. Conduct and support all public relations, local sponsorships, coordinating employee attendance of local events and event planning. Partner with managers to promote volunteer opportunities for employees.
• Market Research & Analytics: Track campaign KPIs, evaluate return on investment, and use available data in decision making for campaigns and sponsorship opportunities.
• Website Optimization : Updating information on the website, working with our vendor to optimize user experience on the site. Creating content for the website to showcase our services, events, and local involvement.
• Social Media Management : Design and manage social media strategies to building customer engagement; all while maintaining compliance with the bank’s social media policy and procedures, assuring all forms of advertisement meet compliance requirements, and keeping records for bank audits and exams as required.
• Products & Services: Assist in identifying our target markets, help to identify and develop products and services that fit those target markets. Working with leadership and the retail banking team on new product & service promotions and launches.

WORK ENVIRONMENT

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines. Work will occasionally be done outside in all weather conditions.

WORK REQUIREMENTS

• Excellent customer service skills
• Excellent interpersonal skills; relates to and works well with others
• Strong communication skills which include verbal, written, and listening skills
• Broad knowledge of bank products and services preferred.
• Ability to work with minimal supervision
• Highly developed organizational skills
• Ability to read and comprehend legal and regulatory material related to the job area
• Valid driver’s license and the ability to travel to all FNB locations

PHYSICAL DEMANDS

• Must be able to sit and/or stand for 40 hours per week or more
• Must be able to repeatedly bend, twist, kneel/squat, and reach overhead
• Must be able to lift and carry up to 30 lbs. regularly and up to 50 lbs. occasionally
• Must be able to push/pull up to 20 lbs. regularly and up to 50 lbs. occasionally
• Must be able to work indoors and outdoors in all weather conditions

EDUCATION AND EXPERIENCE

• BS/BA degree in Business, Marketing, Communications or a related field required. Master’s degree in a related field preferred.
• Minimum 5 years’ experience in marketing, preferably in banking or finance.

COMPENSATION

• Salary commensurate with experience and skills.

BENEFITS

• Competitive Salary
• Comprehensive health, disability, and life insurance
• Dental & Insurance
• 401(k) retirement plan with employer match
• 11 Federal paid holidays
• Paid time off (vacation, sick, personal)
• Paid parental leave
• Monthly fitness subsidy + corporate discount on YMCA membership
• Professional membership opportunities

AAP/EEO STATEMENT

The FNB Community Bank is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, age, disability, protected veteran status, or any other characteristics protected by law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.