Restaurant Brand Development Specialist Mandarin required

Benefits:

401(k)

Bonus based on performance

Flexible schedule

Free food & snacks

Paid time off

Relocation bonus

Training & development

Job description:

Job Overview We are seeking a dynamic and innovative Brand Specialist to join our team. The ideal candidate will play a crucial role in enhancing our brand's presence and driving marketing strategies across various channels. This position requires a blend of creativity and analytical skills to effectively manage our brand's identity and engage with our target audience through effective marketing initiatives.

Pay: $80,000.00 - $90,000.00 per year

Job description:

A. Interior Design Support

Participate in restaurant interior design, including hard decoration layout and soft furnishing selection, ensuring alignment with brand identity.

Assist in implementing design plans and follow up post-opening evaluations for improvement.

B. Brand Design

Contribute to the creative development and refinement of brand visual systems (logo, VI, menu design, marketing materials).

Ensure all design deliverables are consistent with brand positioning and image.

C. Brand Promotion

Assist in planning and executing online and offline promotional activities to enhance brand awareness and reputation.

Collaborate with the social media team on event publicity and content planning.

D. Product Selection & Plating

Participate in selecting tableware and plating styles to match brand positioning and guest experience.

Track trials of new products and collect feedback for optimization.

E. Pricing Management

Assist with menu pricing research and market analysis to balance brand positioning and profitability.

Provide adjustment suggestions based on market trends and sales data

F. Delivery Platform Operations

Manage daily operations and campaign planning for delivery platforms (Uber Eats, Fantuan, HungryPanda, etc.).

Optimize menus, images, and marketing copy to increase conversion and customer satisfaction.