Marketing Manager

Lime is the largest global shared micromobility business, operating in close to 30 countries across five continents. We’re on a mission to build a future where transportation is shared, affordable and carbon-free. Our electric bikes and scooters have powered more than one billion rides in cities around the world. Named a 2025 Time 100 Most Influential Company, Lime continues to set the pace for shared micromobility globally, spurring a new generation of clean alternatives to car ownership.

Lime is the world’s largest shared electric vehicle company. We are on a mission to create a future of transportation that is shared, affordable and carbon-free. As we tackle this ambition, we seek a Marketing Manager to join the Global Communications & Brand team to lead brand marketing and activation campaigns that strengthen Lime’s reputation among riders, local city policymakers, key opinion formers in our North America region. This role reports to the Director of Brand Marketing.

This is a remote position. While candidates may be based anywhere in the United States, we prefer applicants located in New York City, Washington, DC, Atlanta, Chicago, or San Francisco, with a strong preference for the Eastern Time Zone to support effective cross-team collaboration.

What you’ll do:

• Manage brand marketing efforts for our North America (Canada, US and Latin America) cities, with the goal of driving awareness for the brand and improving perception of Lime among our core audiences

• Work closely with local Lime teams (operations, government relations, and comms & brand team leadership) to understand marketing and brand needs for the region, develop strategic marketing campaigns to address local needs while balancing the needs of the master brand

• Own all aspects of integrated brand campaigns in our cities across offline, experiential paid and owned channels, including goal-setting, message development, campaign execution and measurement

• Project manage the localization and adaptation of global campaigns to be on-brand, on-time and on-budget

• Act as the “center of the wheel” amongst cross functional partners and our team (Brand, Comms and Creative) to create impactful campaigns that supports our consistent brand voice globally, knowing how to appropriately customize to the needs of each city and its riders

• Proactively identify opportunities that bring the Lime brand into local culture

• Track KPIs and analyze results of launched initiatives and implement operational improvements

About you:

• 5+ years experience in integrated marketing campaigns

• Experience managing multiple marketing campaigns of various budget levels and complexity, with channels including paid media and off-line activations, and experiential

• Proactive, detail-oriented, creative and high-energy team player

• Possess the ability to both lead AND execute major global campaigns with an eye for efficiency and creative excellence

• Great instincts and ability to confidently communicate with and influence a diverse audience

• Strong writer and communicator who can write creatively across channels, including social media, and who just “gets it”

• Able to seamlessly build trusted relationships across all levels

• Composed and resilient under pressure

• Deep understanding of culture, current marketing trends, and innovation

• Global experience, adept at maintaining consistent brand messaging while applying necessary cultural nuances

What We Offer:

• Comprehensive Health & Wellness: A choice of medical, dental, and vision plans. We also provide company-paid life and disability insurance and company-funded mental health benefits.

• Financial & Retirement Planning: 401(k) plan with both pre-tax and Roth options, and access to a Health Savings Account (HSA) with a monthly company contribution.

• Family & Fertility Support: Paid parental leave for birthing and non-birthing parents, plus fertility and family-forming benefits.

• Paid Time Off: Unlimited vacation, paid leaves, and 10 company holidays.

• Unique Lime Perks: Complimentary use of Lime vehicles in participating cities, a monthly phone allowance, dedicated learning and development days, and access to perks including One Medical, Wellhub, and Headspace.

The salary range listed reflects what Lime reasonably expects to offer for this role, with the final base salary determined by factors such as the candidate’s location and relevant skills and experience. Depending on the position, the total compensation package may also include discretionary annual performance bonus opportunities and equity, subject to applicable plan terms and eligibility requirements.

Lime considers all qualified applicants for employment, including those with arrest or conviction records, in accordance with the San Francisco Fair Chance Ordinance, the Los Angeles Fair Chance Initiative for Hiring, the Los Angeles County Fair Chance Ordinance, the California Fair Chance Act, and all other applicable federal, state, and local laws.

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If you want to make an impact, Lime is the place for you. Not sure if you meet all the qualifications? If this role excites you we encourage you to apply. Explore all opportunities on our career page.

Lime is proud to be an Equal Opportunity Employer. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to building and developing a team that reflects a wider range of backgrounds, abilities, identities, and experiences. If you require a reasonable accommodation during the application or hiring process, please email View email address on click.appcast.io for assistance.