Analyst, eMail and Print Marketing - West Elm

Job Description

About the Team

You will be part of the West Elm Customer Relationship Marketing team responsible for managing and optimizing the advertising investment across our paid marketing channels - Digital, Catalog, and Email - to maximize sales. Our job is also to ensure we are innovating and executing marketing campaigns across programs and channels that drive new customer acquisition as well as increased mindshare and wallet share with our existing customer base. You will ensure our marketing investments are delivering against core KPI's and that your marketing campaigns are aligned with the brand's key initiatives and growth strategies.

About the Role

In this role, you will support the team in driving brand sales and optimizing the marketing investment across our email and print channels for West Elm. You will execute marketing campaigns in support of key brand initiatives that will drive profitable growth as well as identify programs to acquire customers. Key responsibilities include developing and executing circulation plans, analyzing performance to identify trends and opportunities, and working closely with cross-functional partners to ensure timely and flawless campaigns. You will also report on performance KPI's and assist in monthly and annual financial budgeting, including invoice management and cost tracking. A successful candidate will have experience in marketing and possess strong analytical skills and attention to detail. You must have the ability to build strong cross-functional relationships and thrive in a fast-paced, rapidly changing multi-channel retail environment.


Responsibilities

• Responsible for weekly and ad-hoc email reporting, including customer engagement metrics, trends, test results, and campaign performance
• Partner cross-functionally to test all email campaign links for accuracy prior to launch
• Prepare seasonal/monthly email and print performance recaps and present to brand partners & leadership.
• Assist in managing monthly financial forecast and accruals
• Execute catalog circulation and test plans, using data to identify, target, and deliver relevant messaging to key customer segments
• Partner with Customer Analytics to measure incrementality of all email + print programs, continually improving the efficiency of our investment
• Proactively work with team members, email deployment team, brand, finance, customer analytics, and external vendors
• Analyze competitive marketplace and follow Marketing trends

Criteria

• BA/BS Degree in Marketing, Business, or related field
• 1+ year of experience in Digital, Email or E-Commerce Marketing
• Enthusiastic and self-motivated with a strong interest in Email
• Ability to lead projects proactively
• Analytical problem-solver with insatiable curiosity
• The ability to see trends and to extract actionable insights from data to drive results
• Strong organization and interpersonal skills; excellent written and oral communication skills
• The ability to work in a fast-paced environment with the ability to prioritize, work on multiple projects, and be flexible
• Intermediate to advanced Excel skills (v-lookups, pivot tables)
• Meticulous attention to detail
• Ability to build effective relationships within the team and with cross functional partners & vendors
• Experience with a web analytics system is a plus
• This role requires being onsite in the New York office Monday through Thursday and Friday as optional in the office

Our Culture & Values


We believe that taking care of our people is vital to our success and we strive to offer equitable and transparent practices for all. We prioritize connection, growth, and wellbeing.


People First


Putting People First means investing in overall well-being and opportunities to grow and advance within the organization. Depending on the position and location, here are a few highlights of what benefits may be available:

Benefits

• A generous discount on all WSI brands
• A 401(k) plan and other investment opportunities
• Paid vacations, holidays, and time off to volunteer
• Health benefits, dental and vision insurance, including same-sex domestic partner benefits
• Tax-free commuter benefits
• A wellness program that supports your physical, financial and emotional health

Continued Learning

• In-person and online learning opportunities through WSI University
• Cross-brand and cross-function career opportunities
• Resources for self-development
• Advisor (Mentor) program
• Career development workshops, learning programs, and speaker series

WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration).

This role is not eligible for relocation assistance.

Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.

The expected starting pay range for this position is $70,000-$83,000 Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.

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About Us

Our Company

Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the kitchen and home in the United States. Our family of brands are Williams Sonoma, Williams Sonoma Home, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, Rejuvenation, West Elm, Mark & Graham, Outward, and GreenRow. These brands are among the best known and most respected in the industry. We offer beautifully-designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room and even outdoor spaces. We've seen some big changes since our first brick-and-mortar store opened more than half of a century ago. What hasn't changed is our passion for high-quality products, functional design, outstanding customer service, and enhancing the lives of our customers and the communities where we operate. Today, we're a multi-brand, multi-channel, global enterprise supported by state-of-the-art technology and some of the most talented teams in retailing - and we're always looking for new energy and ideas.