Director, Product Marketing

Job Description Nielsen is seeking a visionary and strategic Director of Product Marketing to lead the global go-to-market strategy for our suite of analytics and data solutions. In this high-impact role, you will be the primary architect of our product narrative, responsible for positioning Nielsen’s sophisticated data capabilities as essential tools for the modern media landscape. A critical component of this role involves navigating the transition from tradition to innovation. You will work at the intersection of Product and Sales to distill and simplify complex legacy product architectures into clear, value-driven solutions that resonate with enterprise clients. The ideal candidate is a master storyteller who can take technical density and transform it into a competitive advantage, ensuring our sales teams are equipped to win in a rapidly evolving environment. Responsibilities Strategic GTM Leadership : Define and lead the end-to-end go-to-market strategy for Nielsen’s analytics portfolio. Align product roadmaps with market demands to drive adoption, retention, and revenue growth. Product Architecture & Narrative : Partner deeply with Product and Engineering teams to translate complex, legacy technical architectures into streamlined, benefit-oriented value propositions. You will bridge the gap between technical “how” and commercial “why.” Sales & Product Partnership : Collaborate with Sales and Product leadership to ensure organizational alignment. Develop high-impact toolkits and training programs that enable Sales to navigate complex technical conversations with confidence. Market Intelligence & Advocacy : Serve as the “voice of the market” within the organization. Partner with other teams to conduct deep competitive analysis and customer research to identify white spaces and influence long-term product innovation. Operational Excellence : Manage the product marketing budget and resource allocation. Establish and monitor KPIs to measure the impact of the team's initiatives on the sales pipeline, product adoption, and market share. Cross-Functional Orchestration : Lead integrated efforts with Demand Gen, Content, and PR to ensure the Analytics story is told consistently and effectively across all global channels. Team Leadership & Mentorship : Lead, recruit, and develop a world-class team of Product Marketers. Foster a culture of excellence, providing the coaching and resources necessary for the team to execute complex GTM strategies effectively. Qualifications 12+ years of experience in Product Marketing, with a significant portion dedicated to large-scale B2B, data analytics, or media technology. 6+ years of people management experience , with a proven track record of managing other managers and building diverse, high-performing teams. Architecture Translation : Demonstrated success in leading teams through the process of simplifying complex technical products or legacy systems for a commercial audience. Marketing communication : Able to translate complex products into clear value propositions with customer in mind. Executive Presence : Exceptional ability to influence senior stakeholders and craft compelling narratives that drive organizational change. Technical Fluency : High level of comfort navigating technical environments, including API-driven architectures and cloud-based, with the ability to coach others on technical storytelling. Strategic Vision : Ability to look beyond immediate product features to shape the long-term category-level positioning of Nielsen’s analytics suite. Education : Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree preferred. Benefits Holistic Rewards : We are committed to an inclusive benefits package that supports our employees and their families. This includes comprehensive health and wellness plans, a 401(k) with a Nielsen company match, and a generous paid time off policy. Depending on the role, additional benefits may include a company-provided vehicle and/or discretionary incentive/bonus eligibility. Compensation Transparency : The posted base salary range is a reasonable estimate that may be adjusted based on the final work location of the selected employee. Individual pay within the range is determined by factors such as experience, training, geography, certifications, and business needs. Beyond base salary, this role may be eligible for bonuses, equity, or other incentives. Nielsen makes hiring decisions without regard to disability status, protected veteran status, or membership in any protected class. #J-18808-Ljbffr The Nielsen Company