DTC Sales & Hospitality Specialist

Barnett Vineyards is a family-owned and operated luxury winery perched atop Spring Mountain in Napa Valley. Founded in 1983 by Fiona and Hal Barnett, the estate has spent more than four decades crafting world-class, mountain-grown wines, with Cabernet Sauvignon at its core alongside a collection of acclaimed single-vineyard varietals. From its founding, Barnett Vineyards has remained dedicated to exceptional quality, thoughtful craftsmanship, and genuine hospitality. Primary Responsibilities Deliver personalized tasting experiences while educating guests on our wines, vineyards, and winemaking philosophy. Cultivate strong relationships with guests and members through personalized hospitality and service. Drive wine sales and wine club memberships through confident, service-focused recommendations. Process wine purchases, memberships, reservations, and customer information accurately through POS and CRM systems. Respond professionally to guest inquiries by phone and email, assisting with reservations, orders, and membership questions. Maintain tasting areas to the highest standards and assist with opening, closing, and daily operations. Support winery events, inventory counts, and other hospitality and administrative projects as needed. Qualifications 3+ years of experience in luxury hospitality, winery sales, or premium customer service. Passion for wine and delivering exceptional guest experiences. Proven ability to build relationships and achieve sales goals. Strong communication, organization, and attention to detail. Working knowledge of wine, viticulture, and winemaking. (WSET & Sommelier accreditation is a plus.) Proficiency with CRM/POS systems and Microsoft Office. Availability to work Wednesday through Sunday. Physical Requirements Ability to lift and move wine cases up to 40 pounds. Ability to work occasional winery events and busy hospitality weekends. Valid California driver's license preferred. Compensation & Benefits Competitive salary based on experience. Wine Club incentive bonus. Health, dental, and vision insurance, 401k. Paid vacation, sick time, and holidays. Collaborative team environment with opportunities for growth and learning. What We're Looking For We're looking for someone who is personable, polished, and self-motivated with a genuine passion for hospitality. The ideal candidate enjoys connecting with people, thrives in a team environment, and takes pride in creating experiences that inspire long-term customer relationships. #J-18808-Ljbffr Wine Industry Expo