Strategy Director, Social

Agency Deutsch Job Function Strategy and Planning Job Subfunction Strategy Job Description

THE ROLE

Deutsch is looking for a chronically online Strategy Director, Social to help shape an iconic brand’s presence across paid and owned social tactics. This means thinking beyond campaigns – proactively finding ways to keep the brand relevant in the feed and in culture. This brand has a distinctive & successful voice and persona in social – with a high bar to keep it that way. Your job will be protecting that edge while continuing to evolve it with the next generation of social best practices and emergent social behaviors. You will work as a unit with the client social team, creatives, & partners – deeply embedded & collaborating to bring a shared vision to life. What You'll Do Uphold the Social Persona Be the ultimate filter for all ideas and tactics on social to maintain consistency of voice Refine work with creatives using the brand persona as a north star Shape the Creative Output Be a creative partner pushing the work to be social-first in practice – not just in theory Join social productions with an eye for following best practices & brand guidelines Own Social Thought-Leadership Be on the cutting edge of what’s happening across platforms & trends relevant to the brand Share always‑on thought‑leadership and proactive thinking on ways for the brand to activate Help raise the bar through thoughtful pushes on experimentation and evolutions Own a clear POV on social, not just recycling others’ best practices Lead the Team Be a hands‑on partner across disciplines & partners (media, influencers, etc.) Build direct relationships with clients as their partner in points of view they can rely on Push social as a priority across everything we do – not just social briefs Be proactive in leading projects & next steps – not just reacting to direct client asks Champion Performance Be a source of truth for what we know works & what doesn’t Be hungry about pushing boundaries to unlock new success Define success across brand & business metrics to create accountability across the work Use data, social listening, & partnerships with media to track performance over time Who You Are You truly love living in social – with strong instincts for what works and why You are the first of your friends and colleagues to try out new platforms You aren’t afraid to get your hands dirty in content creation, giving you an edge in understanding creative concepts & what’s possible in platforms You have a proven track record of working with iconic brands on social‑first campaigns You are culturally obsessed with a finger on the pulse of what’s relevant You care about making brands feel like real participants – not observers or followers You’re collaborative, direct, and comfortable making decisions in a fast‑moving environment You balance taste with discipline – knowing when to trust your gut & when to rely on data You have infectious passion for social that you bring to all teammates $150,000 - $170,000 For US Job Seekers It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F. Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in‑office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in‑office attendance. Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice. Link to Recruitment Privacy Notice: $150,000 - $170,000 #J-18808-Ljbffr Deutsch