SVP, Chief Marketing Officer
Jobtailor
- Lead a high-performing team of marketing and creative professionals
- Innovate, develop, and scale digital and brand capabilities that drive business growth
- Shape and execute a multi-year marketing strategy for CVS Caremark and aligned businesses
- Elevate CVS Caremark's differentiated value proposition across business units and diverse audiences
- Develop and execute a comprehensive marketing strategy supporting CVS Caremark, CVS Specialty, CVS Healthspire, and Wellpartner
- Achieve revenue growth, financial goals, and the transformational vision of PBM and enterprise businesses
- Develop and execute a digital-first agenda for payor, member, prescriber, and pharmaceutical partner experiences
- Establish integrated cross-functional relationships across people, processes, technology, and stakeholders
- Drive strategic alignment, prioritize investments, and execute core and growth initiatives
- Attract and develop talent capable of executing current strategy and leading future evolution
Requirements
- 20+ years in marketing or related fields
- 15+ years of progressive leadership experience
- Proven track record leading large-scale transformation
- Experience with P&L ownership and budget optimization
- Deep understanding of the payor/PBM industry, competitive landscape, and market dynamics
- Expertise in product portfolios, channels, and go-to-market strategies
- Technical proficiency in digital UX/UI, web development, content management, analytics, and search
- Deep knowledge of marketing technology, tools, and tactics
- Experience in advertising and digital solutions delivery
- Experience building high-performing teams and developing future-ready talent
- Mastery of adaptive thinking, emotional intelligence, learning agility, and systems thinking
- Strong digital fluency and inclusive leadership
- Advanced impact and influence skills
- Strong executive presence and presentation capabilities
- Willingness and ability to travel as needed
- Ability to work Hybrid Model (in office Tuesday / Wednesday / Thursday)
- Bachelor's degree (or equivalent experience) required
Core Competencies
Demonstrates expertise in developing and executing comprehensive marketing strategies that drive business growth, with a strong focus on digital capabilities and team leadership. Possesses deep knowledge of the payor/PBM industry and a proven track record in leading large-scale transformations and optimizing P&L.
Highest-signal resume keywords
- 20+ Years In Marketing
- 15+ Years Of Leadership Experience
- P&L Ownership
- Digital UX/UI Proficiency
- Payor/PBM Industry Knowledge
Hard Skills
- Marketing Strategy Development
- Digital Capabilities Innovation
- Budget Optimization
- Product Portfolio Expertise
- Go-To-Market Strategies
- Web Development
- Content Management
- Analytics
- Search Engine Optimization
- Advertising Solutions Delivery
Soft Skills
- Adaptive Thinking
- Emotional Intelligence
- Learning Agility
- Systems Thinking
- Inclusive Leadership
Industry Keywords
- Payor Industry
- PBM
- Market Dynamics
- Competitive Landscape
- High-Performing Teams
Tools & Technologies
- Marketing Technology
- Digital Solutions
- Content Management Systems
- Analytics Tools
- Web Development Tools
Vacancy posted 16 hours ago
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