Marketing Specialist

Marketing SpecialistWe are seeking a dynamic and results-driven Marketing Specialist to join our innovative team. This role offers an exciting opportunity to develop and execute marketing strategies that enhance brand awareness and drive business growth. If you are passionate about marketing, creative, and data-savvy, we encourage you to apply and become part of our forward-thinking organization.Benefits effective day one, paid vacation, free on-site health clinic, on-site fitness center, and 401(k) with matching.Mayfran International is located in Mayfield, Ohio.Mayfran International is the world's leading provider of material handling, coolant filtration, chip processing and recycling systems, with a focus on engineering and innovation. The Mayfran name has been synonymous with quality throughout our history. Our products are designed for the most challenging applications in aerospace, automotive, energy, medical, heavy equipment and other specialized industries. Our recycling solutions include equipment for metal scrap management, aluminum scrap separation, chip handling and more. We are also well known for our lifetime commitment to service and genuine aftermarket parts replacement guarantee. Customers know that working with Mayfran is about more than a product, it's a relationship and an investment. As a part of the Tsubaki Group—a global leader in motion control products for over 100 years—we're committed to advancing the art of moving. Mayfran is committed to staying one step ahead, helping you succeed in ever-changing industries and an evolving marketplace.Employees at Mayfran are part of a team and work in a positive environment that is geared toward helping everyone succeed. We value each team member for the skills they provide, their hard work and dedication. We treat every team member with warmth and respect and embrace their differences, cultures, customs and beliefs.Mayfran strives to achieve sustainable growth by committing to corporate social responsibilities while recognizing its duty to contribute to society with ethical, sustainable business practices. We are tackling a variety of issues to promote sustainability in the short, medium and long terms. We prioritize material issues and set strict sustainability targets at the corporate level to ensure that our commitment to corporate sustainability does not waver.Supports Mayfran's marketing activities, with primary responsibility for coordinating and executing digital marketing and trade show initiatives. Works closely with the VP of Sales and Marketing to strengthen brand awareness, support sales objectives, engage target markets, and generate measurable results.Essential functions include the following. Other duties may be assigned:Coordinates and executes Mayfran's marketing activities across digital and traditional channels in alignment with priorities established by the VP of Sales and Marketing, company goals, target markets, and sales objectives.Works closely with the VP of Sales and Marketing to establish priorities, develop campaigns, and carry out marketing initiatives; provides recommendations and coordinates day-to-day execution under the VP's direction.Assists the VP of Sales and Marketing with development of the annual marketing plan and budget; tracks expenditures, coordinates vendor costs, and helps keep activities within approved budget parameters.Conducts market, customer, competitor, and industry research to identify opportunities for current products, new markets, campaigns, and sales growth.Keeps company literature, brochures, videos, and other marketing materials up to date.Coordinates with advertising agencies, designers, printers, photographers, videographers, and other marketing vendors; communicates project requirements, coordinates approvals, monitors timelines and costs, and helps ensure deliverables meet Mayfran's brand standards.Maintains and consistently applies Mayfran's brand standards across advertisements, news releases, videos, digital applications, sales collateral, signage, presentations, and other internal and external communications.Coordinates Mayfran's memberships, sponsorships, and participation with relevant industry associations and identifies opportunities to increase brand visibility, customer engagement, and market awareness.Assists with customer service initiatives.Assists with measuring dealer performance.Maintains Mayfran's website, LinkedIn, Facebook, YouTube, dealer portal, and other digital channels; develops content calendars, publishes timely content, and ensures information is accurate, consistent, and aligned with brand standards and direction from the VP of Sales and Marketing.Plans and executes digital marketing campaigns, including email, social media, website, search, and paid digital initiatives. Establish campaign goals, monitors key performance indicators such as website traffic, engagement, leads, and conversions, and provides regular performance reports with recommendations for improvement.Prepares monthly bookings and sales forecast.Coordinates trade show planning and execution in partnership with the VP of Sales and Marketing, including show selection, budgeting, contracts, booth space and design, registrations, exhibits, shipping, promotional materials, travel coordination, lead-capture processes, on-site support, and post-show follow-up and performance evaluation.Provides administrative support to President and VP of Sales and Marketing.Competencies: To perform the job successfully, an individual should demonstrate the following competencies:Analytical - Collects and organizes researched data.Problem Solving - Identifies and resolves problems in a timely manner.Customer Service - Responds promptly to customer needs; Returns phone calls and e-mails within a reasonable amount of time except for weekends and other time off. Meets commitments.Cost Consciousness - Develops and implements cost saving measures.Judgment - Exhibits sound and accurate judgment.Planning/Organizing - Prioritizes and plans work activities; Uses time efficiently; Sets goals and objectives.Interpersonal Skills - Maintains confidentiality.Written Communication - Presents data effectively.Oral Communication - Listens and gets clarification; Participates in meetings.Technical Skills - Pursues training and development opportunities.Ethics - Works with integrity and ethically.Attendance/Punctuality - Is consistently at work and on time.Initiative - Seeks increased responsibilities.Innovation - Meets challenges with resourcefulness.Adaptability - Manages competing demands.Teamwork - Contributes to building a positive team spirit.Organizational Support - Follows policies and procedures; Completes administrative tasks correctly and on time; Supports organization's goals and values.Quality - Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality; Applies feedback to improve performance; Monitors own work to ensure quality.Safety and Security - Observes safety and security procedures.Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.Education and/or Experience: Bachelor's degree in marketing, communications, business, or a related field, or an equivalent combination of education and relevant marketing experience. Experience managing digital marketing activities, coordinating trade shows or events, and working with cross-functional teams and external vendors is required.Computer Skills: Contact Management Systems (HubSpot), Epicor; MS Office, Adobe Photoshop, InDesign, Illustrator, WordPress, Power BI, Google analytics.Travel and Schedule Requirements: Ability to travel for trade shows, customer or industry events, and vendor meetings as needed. Occasional evening or weekend work may be required to support event setup, execution, and breakdown.The specific statements shown in each section of this description are not intended to be all-inclusive. They represent typical elements and criteria necessary to successfully perform the job. At the employee's request, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.