Vertical Product Manager

Senior Product Manager – Vertical Strategy

The Senior Product Manager – Vertical Strategy is responsible for defining, developing, and executing product strategies tailored to specific industry verticals (e.g., Healthcare, Auto, Insurance, Government, CRE, Higher Education). This role drives end-to-end product lifecycle management with a focus on aligning solutions to vertical-specific client workflows, regulatory requirements, and market opportunities.

The role partners cross-functionally across product, sales, technology, and marketing to deliver differentiated, scalable solutions that drive client acquisition, revenue growth, and competitive advantage.

Key Responsibilities

• Defines and executes vertical-specific product strategies, including target segments, value propositions, and roadmap prioritization aligned to market opportunity (TAM/SAM) and client needs
• Translates client pain points into scalable product capabilities, ensuring alignment with real-world use cases such as disbursements, receivables, reconciliation, and exception handling
• Partners with sales and relationship teams to enable go-to-market execution, including sales playbooks, pricing strategies, and client engagement models
• Conducts competitive analysis across fintechs and peer institutions, identifying capability gaps and differentiators to inform product enhancements
• Develops and refines commercialization strategies, including pricing models (transactional, subscription, hybrid) and revenue forecasts
• Oversees end-to-end product lifecycle management, including ideation, business case development, MVP definition, launch, and ongoing optimization
• Drives client-centric innovation through direct engagement with clients, advisory boards, and internal stakeholders to gather insights and validate solutions
• Collaborates with technology and operations teams to ensure scalable, compliant, and efficient product delivery across payment rails (e.g., RTP, ACH, check, digital wallets)
• Defines and monitors key performance indicators, including adoption, revenue, client growth, and operational efficiency
• Leads development of marketing and client communication materials that clearly articulate vertical-specific value propositions
• Evaluates product performance and recommends enhancements to improve client

Basic Qualifications

• Bachelor's Degree
• 5+ years product management or related experience

Preferred Qualifications

• Experience in payments, treasury, or digital products
• Knowledge of industry verticals (Healthcare, Auto, Insurance, etc.)
• Strong analytical, GTM, and pricing strategy skills
• Experience with integration-driven solutions (APIs, ERP/EHR systems, or partner ecosystems)
• Ability to build relationships and influence stakeholders at all organizational levels

Exempt Status: (Yes = not eligible for overtime pay) ( No = eligible for overtime pay)

Yes

Workplace Type:

Office

Our Approach to Office Workplace Type

Certain positions outside our branch network may be eligible for a flexible work arrangement. We're combining the best of both worlds: in-office and work from home. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. Remote roles will also have the opportunity to come together in our offices for moments that matter. Specific work arrangements will be provided by the hiring team.

Compensation Range:

$70,000 - $140,000 Annual Salary

The compensation range represents the anticipated low and high end of the base compensation range for this position. Actual compensation will vary based on various factors including but not limited to location, experience, and education. Colleagues in this position are also eligible to participate in an applicable incentive compensation plan. In addition, Huntington provides a variety of benefits to colleagues, including health insurance coverage, wellness program, life and disability insurance, retirement savings plan, paid leave programs, paid holidays and paid time off (PTO).

Huntington is an Equal Opportunity Employer.

Tobacco-Free Hiring Practice: Visit Huntington's Career Web Site for more details.

Note to Agency Recruiters: Huntington will not pay a fee for any placement resulting from the receipt of an unsolicited resume. All unsolicited resumes sent to any Huntington colleagues, directly or indirectly, will be considered Huntington property. Recruiting agencies must have a valid, written and fully executed Master Service Agreement and Statement of Work for consideration.