Manager, Social Media

Manager, Social Media

The Manager, Social Media plays a key role in creating compelling, on-brand content for Jazz at Lincoln Center's social media platforms, ensuring alignment with marketing and branding objectives and standards. A core member of the PR and External Communications and Concerts and Touring teams, this role is responsible for developing, capturing, writing, and editing content that engages our audiences across multiple social channels. This role is also key to elevating the brand and voice of the Jazz at Lincoln Center Orchestra and band members.

The position actively monitors engagement, tracks performance, and consistently seeks out creative opportunities to engage both current followers and new audiences. The role focuses on content creation, offering a creative professional the opportunity to amplify Jazz at Lincoln Center's digital presence through impactful and engaging social media strategies and posts.

Key Responsibilities

Content and Strategy

• Produce engaging content including videos, photos, captions, etc., that tells an authentic and compelling story about Jazz at Lincoln Center's programs and campaigns.
• Develop and execute innovative social media content strategies across all platforms, including TikTok, Instagram, Facebook, LinkedIn, and X, ensuring alignment with Jazz at Lincoln Center's brand and marketing goals.
• Craft platform-tailored content, ensuring the right tone and format for each social channel, with a focus on driving engagement and amplifying Jazz at Lincoln Center's brand narrative.
• Support live event coverage including season concerts, Dizzy's Club, marquee events, education, development, and summer programs with real-time content creation and storytelling.
• Travel domestically and internationally with the Jazz at Lincoln Center Orchestra, approximately 10 to 15% of the year, to capture and publish tour content.
• Work closely with internal departments, the Jazz at Lincoln Center Orchestra members, and guest artists to gather and coordinate content assets.

Audience, Operations, and Measurement

• Implement strategies to expand reach and grow audiences, while maintaining strong engagement with existing followers through creative and relevant content.
• Manage community engagement including comments, replies, and messages on social media platforms, using Jazz at Lincoln Center's institutional accounts and organization-provided equipment.
• Maintain an organized content calendar and daily posting schedule.
• Effectively track and report engagement and share insights and recommendations to enhance future content strategies.
• Create and launch new initiatives across all platforms that support marketing and educational programs.
• Monitor and apply trends and tools to increase effectiveness of social media.
• Identify and cultivate relationships with influencers and partners to expand reach and visibility, routing any associated expenditures through the established Marketing approval process.

Qualifications

• Proven experience in social media content creation and management, with a strong portfolio demonstrating a range of creative assets.
• Bachelor's degree or an equivalent combination of education and experience; 5+ years of social media or content creation experience at a high-profile brand or creator account.
• Experience managing digital production and content creation.
• Fluency with social media, mobile, and digital technology.
• Proven understanding of emerging platforms, online communities, and industry trends.
• Excellent written and verbal communication skills.
• Understanding of the arts industry required, with work experience in the arts or entertainment industries and knowledge of jazz, its key figures, history, current trends, etc., preferred.
• Ability to sustain frequent, real-time engagement with online audiences and to represent the organization publicly across social channels.
• Superb organizational and analytical skills.
• Familiarity with digital analytics and media tracking tools.
• Ability to stand for extended periods while covering live events.
• Availability to work evenings and weekends as required by the performance and event calendar, including real-time coverage outside standard business hours.
• Valid driver's license and a valid passport, or the ability to obtain a passport prior to the first tour assignment.

Working at Jazz at Lincoln Center

The music is present here, literally and philosophically, and the people who thrive are the ones who feel that and lean into it. They are Fans, Advocates, Musicians, and Educators who know that you cannot shape what comes next without first honoring what came before — who ask why something is the way it is before they presume to know what it should become. They find their own work more meaningful because of its proximity to something larger, and they understand that excellence in any role, regardless of function, is connected to what happens on stage and in classrooms and communities around the world. The passion that runs through this organization can be felt on your first day, and it is the thing people miss most when they leave.

We are a live-events organization, and our schedule reflects that energy: we expect full presence when the work and the art call for it. Within that, we strive to create real flexibility for our people. Flex Mondays give staff the freedom to work from wherever suits them best, and Tuesday through Friday our teams come together in person, with the understanding that the work and the art will sometimes ask for more. We trust our people to know the difference, and we build around that trust.

Benefits reflect the same investment in our people: comprehensive health, retirement, and a seat inside the life of this organization. Staff have access to the breadth of JALC programming—from live performances to access at Dizzy's Club to world-class jazz education through Swing University and beyond—because we believe the people who do this work deserve to experience it, not just support it.

How to Apply

Click the button above to apply. Please include a cover letter and salary requirements with your application.

Jazz at Lincoln Center is an equal opportunity employer that affords equal opportunities to all applicants, employees, contractors, and other covered persons, and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Jazz at Lincoln Center is committed to creating an inclusive, open, and respectful culture that reflects and embraces diversity.