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Head of Retention

NDA

Описание: Международная iGaming-компания развивает продукты на рынках Латинской Америки и строит систему удержания, влияющую на LTV и прибыльность бизнеса. Задачи: Формировать стратегию удержания для Латинской Америки Сегментировать базу по поведению, этапу жизненного цикла, активности и источнику трафика Анализировать поведение, искать причины оттока и точки роста Создавать и запускать автоматизированные цепочки онбординга, повторного депозита, удержания и реактивации Определять для каждой цепочки аудиторию, триггеры, каналы, частоту и условия завершения Формулировать гипотезы, прогнозировать результаты и задавать критерии успеха до запуска Проводить A/B-тесты и использовать контрольные группы с учётом расходов на бонусы и коммуникации Отслеживать удержание, отток, частоту повторных депозитов, реактивацию и LTV Координировать работу с маркетингом, аналитиками, продуктовой командой и дизайнерами Требования: От 1,5 лет опыта в удержании в iGaming с самостоятельной ответственностью за направление или ключевые проекты Практический опыт создания и внедрения механик удержания и реактивации Умение объяснять, почему сценарий сработает, на какой сегмент рассчитан и как проверить его эффективность Опыт работы с CRM-системами: сегментация, триггеры, автоматизация и аналитика Понимание бонусной экономики и влияния удержания на прибыльность Опыт работы с игроками из разных источников и типов трафика Опыт построения функции удержания с нуля Английский на рабочем уровне Будет плюсом: опыт работы с рынками Латинской Америи, включая Бразилию и Мексику Условия: Гибкий график Оплата в иностранной валюте или с привязкой к ней Возможность влиять на стратегию удержания и результаты бизнеса Команда для реализации идей #J-18808-Ljbffr NDA

Vacancy posted 20 hours ago
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