Marketing Content Coordinator

POSITION TITLE: Marketing & Content Coordinator REPORTS TO: Marketing Communications Manager POSITION SUMMARY: An integral part of the Marketing Team,the Marketing & Content Coordinator produces, organizes and implements content across a variety of marketing channels and maintains and improves AWS’ marketing and communication efforts by supporting social media, digital communications, marketing and fundraising campaigns and other initiatives. DUTIES & RESPONSIBILITIES: Work collaboratively within all levels of the organization and across departments to gather information, identify stories, support programs that cultivates a positive culture and team approach to fulfilling AWS’ mission. Serve as AWS’ primary photographer and videographer, capturing, editing and publishing compelling photos and videos of adoptable pets, programs, services, events, staff, volunteers and community impact. Continually build, maintain and enhance AWS’ organized library of photos, videos, graphics and other marketing assets. Manage AWS’ social media presence, including developing, scheduling and publishing engaging content and monitoring audience engagement, platform updates and emerging trends. Populate and maintain marketing team’s editorial calendar, ensuring balanced representation of AWS’ mission, programs, services and organizational priorities. Collect, analyze and report on social media engagement, website performance, campaign results and other key performance indicators, using insights to recommend improvements. Assist with the development and implementation of marketing plans, promotions and campaigns that increase visibility and maintain consistent branding and messaging for AWS’ target audiences. Develop and produce written and visual digital content for AWS’ social media, website, e-newsletters, blogs and other marketing channels as needed. Remain knowledgeable and in compliance with AWS Personnel Guidelines, applicable State and Federal laws and AWS policies, procedures and programs. Support programs and activities of AWS as requested, including occasional evenings and weekends. EXPERIENCE/ATTRIBUTES DESIRED: Bachelor’s Degree in marketing, communications or digital media or a related field; or equivalent professional experience. Must be proactive, detail oriented, analytical and organized, with creative mindset and ability to think outside the box. Proven strong writing, editing and proofreading skills, with the ability to adapt content for social media, websites, email, blogs and other marketing channels. Proficient in use of digital photography/video equipment with demonstrated experience capturing and editing content for digital channels. Short- and long-form video editing experience a plus. Experience developing and maintaining editorial or content calendars and coordinating multiple communications priorities. Proven ability to manage multiple social media channels, develop engaging content, build online communities and grow audience engagement. Experience using digital analytics tools and marketing communications software to monitor performance, identify trends and report on key metrics. Ability to work both independently and collaboratively across different functions of the Marketing Team and throughout the organization. Willingness to learn new tools, platforms and skills as AWS’ marketing and communications needs evolve. Proficient in use of Wordpress, SaaS platforms, social media platforms and MacOS Basic understanding of design principles and comfortable using software such as Canva (Adobe Creative Suite a plus) and Microsoft Office. Ability to deal effectively with an ever-changing environment; high degree of flexibility and adaptability Ability to use sound judgment when dealing with volunteers, clients, donors, animal-related concerns, and confidential information ADDITIONAL INFO: High degree of mobility required Ability to lift 40 lbs occasionally Frequent exposure to animals Maintain a valid driver’s license Typically regular work hours with occasional evenings and weekends *Salary Range: $23-25 per hour D.O.E. *Benefits: Health insurance, 401K plan (3% match), PTO. *Dental/vision insurance employee paid Please include a cover letter with your application. #J-18808-Ljbffr