Digital Marketing Coordinator

Job Description

Job Description

About Us

The USTA New England Section, one of 17 sections of the United States Tennis Association, is a 501(c)4 not-for-profit organization that serves around 26,900 members in Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island and Vermont. With nearly 1 million people playing tennis in New England, we are committed to offering quality recreational and competitive programs and experiences for people of all ages and abilities. We believe in the power that tennis has to facilitate, for a lifetime, more connected, healthy and social people and communities. Help us in our work and mission.

Purpose

Are you a creative graphic designer and digital marketer who excels at organizing visual assets and building engaging campaigns? We are looking for a detail-oriented Digital Marketing Coordinator to serve as the visual engine and national asset liaison for our Section Marketing Department.

In this role, you will bring our brand to life across digital channels, social media platforms, web properties, and print collateral. In addition to creating original local designs, you will act as our team's curator for the national asset library, pulling and adapting the best enterprise assets for our regional needs, and serve as our direct liaison for requesting custom graphic design work from our national governing body.

Working alongside our Media & Communications Manager and Events & Partnerships Manager, and reporting directly to our Director of Marketing, you will ensure our marketing is visually compelling, efficient, inclusive, and seamlessly aligned with national brand standards.

Responsibilities

• Visual Design & Asset Coordinator
• Design digital graphics, social media assets, event signage, promotional flyers, and print collateral using Adobe Creative Suite and Canva.
• Monitor and filter the USTA National Asset Library to pull contextually relevant collateral, and serve as the central intake liaison for custom design requests sent to USTA National.
• Ensure local creative meets brand compliance guidelines and coordinate co-branding requests with National shared services.
• Integrate a thoughtful, intentional focus on diverse communities and underrepresented markets across all visual marketing collateral.
• Digital Channels & Content Publishing
• Partner closely with the Media & Communications Manager to brainstorm fresh campaign ideas, monitor emerging social media trends, and produce engaging organic content across digital platforms.
• Build, launch, and manage targeted paid social media campaigns that directly drive program growth, expand grassroots participation, and advance strategic organizational priorities under the guidance of the Director of Marketing.
• Perform routine website updates (i.e. tennisintheparks.com), page builds, and calendar maintenance on our Content Management System (AEM/WordPress).
• Assemble and format monthly digital newsletters, promotional blasts, and community announcements.
• Operations, Events & Analytics
• Track digital campaign KPIs (web, social, email) and deliver engagement reporting to help optimize channel tactics.
• Support on-site marketing logistics, collateral deliveries, photography, and short-form video capture at key regional events and tournaments.
• Process and log incoming departmental marketing invoices to ensure timely payments to external vendors and print suppliers.

Requirements

• Experience: 1–3 years of hands-on graphic design, asset coordination, and digital media experience (in-house, agency, non-profit, or sports organization preferred).
• Design Proficiency: Proficient in Adobe Creative Suite (InDesign, Illustrator, Photoshop) and/or Canva.
• Asset & Systems Savvy: Experience navigating digital asset libraries (DAMs), website CMS platforms (AEM or WordPress), and social media management tools.
• Organization & Execution: Exceptional coordination skills to manage design requests, organize shared drives, meet tight deadlines, and adhere to brand guidelines.
• Collaborative Communicator: Strong interpersonal skills to interface smoothly with local colleagues and national shared services teams.
• Minimum qualifications: Must live in the New England Section. Must be able to travel to the Westborough, MA office at least once a week. Must be able to work some flexible hours including evenings and weekends.

Benefits

At USTA New England, we know people are our most important asset. For this reason, we offer a comprehensive benefits package designed to meet the needs of a diverse workforce.

• Flexibility: Our hybrid with flexibility approach combines a balance of remote working with in-office collaboration to spark teamwork and creativity.
• Comprehensive benefits designed to meet your unique needs: Medical, dental, vision, access to doctors virtually, a flexible spending account to manage your health and dependent care expenses, and life and disability insurance are a small part of our offerings.
• Time to recharge and energize: Generous paid time-off policy - including vacation, sick, person, paid holidays and a paid winter recess.
• Plan for your future financially and professionally: 401(k) with employer matching (up to 4%), access to employer-paid EAP, and learning and development programs to learn on the job.
• Mental and emotional wellness: Resources for overall well-being, including personal coaching and meditation benefits.
• Other cool perks: Optional pet insurance, discounts with our network of partners, and fun events are just a few of the optional benefits available.

The expected range for the base rate for this position is $22.00 to $25.00 per hour.

This range does not include any additional pay or benefits for which a person may qualify. The actual base pay offered is determined by several variable, including, as appropriate, the applicants qualifications for the position, the years of relevant experience, their unique skills, and the location from which they will be performing the job.

Position FAQs

• Who does this position work with? The coordinator will report to Director of Marketing and will work closely with James Maimonis, Media and Communications Manager, and Chrissy Lyons, Events and Partnership Manager. The coordinator will also work with staff members from other departments.
• Is your team currently remote? Will this stay remote long-term? We have an office in Westborough, MA. The successful candidate must be able to travel to the office at least once a week. This person may need to attend additional meetings / all staff meetings in the Westborough, MA office and throughout the New England Section.
• How much does this position pay? This position is non-exempt and paid between $22.00 to $25.00 per hour. The position is scheduled to work full-time 35 hours per week. Additional hours may be required based upon events and workload. Compensation is commensurate with experience.
• What is USTA New England’s approach to a diverse and equitable workforce? We strive to create a workplace where everyone feels empowered to bring their full authentic selves to work and where everyone’s voice is heard. You can read our diversity statement below, but we want to take it a step further because creating a diverse and equitable workforce and workplace culture goes beyond a diversity statement in a job posting. We will continue the journey to educate, foster, cultivate, and preserve a culture of diversity, equity, and inclusion within the organization and beyond.

How to Apply?

Ready to bring your design and coordination talents to our team? Submit your resume, cover letter, and a link to your portfolio demonstrating your graphic design and digital media work. Below are more detailed steps to our process:

• Apply - Applications will be accepted until the position is filled.
• Screen - Screening interviews are typically 15-20 minutes. 
• Department Interview - will be conducted by a multi-person panel
• Finalists should be prepared to submit example(s) of work pertaining to the role.
• Final Interviews - will be conducted by the Chief Executive Officer and HR.
• References - will be checked by HR. 
• Final Offer - will be made by HR.