Senior Product Manager, Marketing Data & Technology

Senior Product Manager, Marketing Data & Technology  Are you looking for a place where you can bring your passion for leading vendor evaluations, platform implementations, and data integration initiatives while establishing the technology foundation that enables personalized customer engagement, marketing effectiveness, and regulatory compliance across the organization? Welcome to Neighborly—the hub of service brands that connects customers to top-notch local experts who repair, maintain, and enhance homes and businesses. Our long-standing business, with over 40 years of experience, is focused on strategic innovation as we build the future of home and business services. Bring your ambition to the table as we unlock new doors together, taking your career to the next level.   Bring your experience and be empowered to innovate. As a Senior Product Manager, Marketing Data & Technology on the Marketing Automation team, a typical day for you will include:Own the strategy, roadmap, and performance of the Braze marketing platform, including audience management, deliverability, identity resolution, and platform integrations.Lead the evaluation, selection, implementation, and ongoing management of marketing technology and data vendors to ensure solutions deliver measurable business value.Manage email and SMS consent programs, preference management, and regulatory compliance in partnership with Legal and Compliance teams.Define business requirements and oversee third-party data integrations, partnering with Data Engineering to ensure data quality, scalability, and platform performance.Partner with Analytics to develop testing strategies, measure campaign effectiveness, and support data-driven marketing decisions. Bring your skills and be inspired to achieve success.Experience:6+ years of experience in product management, marketing technology, or marketing operations, with at least 3 years owning a martech or customer data platformHands-on experience with a modern engagement platform (Braze, Iterable, Salesforce Marketing Cloud, Klaviyo, or similar), including segmentation, canvas or journey design, and API-based data ingestionDemonstrated experience running vendor evaluations and implementations end to end, from requirements through contract through productioWorking fluency with SQL and with data warehouse concepts sufficient to validate what a vendor or engineer tells you Practical knowledge of email and SMS compliance including opt-in mechanics, deliverability 6+ years of experience in product management, marketing technology, or marketing operations, with at least 3 years owning a martech or customer data platform Skills:Strong written and verbal communication skills with the ability to communicate technical concepts to both technical and non-technical audiences.Demonstrated analytical and critical thinking skills with the ability to interpret data and make informed business recommendations. Ability to evaluate technology solutions, vendor proposals, and business requirements using sound judgment. Ability to manage ambiguity, prioritize competing initiatives, and develop structured solutions to complex business problemsEducation:Bachelor’s degree in a Marketing, Business or a related fieldSchedule / in-office requirements:Hybrid working model; Monday-Wednesday in office, Thursday/Friday from home.Our office locations are at:500 E John Carpenter Fwy, Irving, Tx1010 N University Parks Drive, Waco, TxBring your goals and be enabled to reach them. Competitive Pay: Commensurate with experienceSchedule: Full-time M-F – 8 AM to 5 PMBenefits: Check out our benefits offerings Neighborly | Benefits GuideFinancial Benefits: Equity and annual bonus opportunitiesPerks: Paid time off, Paid holidays, Recess breaks, wellness programsNeighborly is fully committed to Equal Employment Opportunity and to attracting, retaining, developing and promoting the most qualified employees without regard to their race, gender, color, religion, sexual orientation, national origin, age, physical or mental disability, citizenship status, veteran status, or any other characteristic prohibited by federal or state law. We are dedicated to providing a work environment free from discrimination and harassment, and where employees are treated with respect and dignity and encouraged to be their authentic self.Not the right opportunity for you? Share this job with a friend and follow us on LinkedIn for future opportunity updates.Brand:Neighborly - USA Shared ServicesSummaryLocation: Irving, TXType: Full time