Sales Representative

Sales Representative

Brand: Essilor and Subsidiaries Location: Hartford, CT, US Position: Full-Time Total Rewards: Benefits/Incentive Information Essilor Instruments provides seamless access to state-of-the-art products, with a focus on customer satisfaction by setting new standards of excellence in the industry. Our solutions highlight eye care professionals' expertise and meet their business needs, by providing innovative solutions and technologies, ensuring patients' quality care. Through this continuous innovation, we own a leading position in major categories such as finishing equipment, eye health assessment, eye refraction and fitting measurements. Essilor Instruments is part of EssilorLuxottica, a global leader in the design, manufacture and distribution of world-class vision care products, including iconic eyewear, advanced lens technology and cutting-edge digital solutions. Join our global community of over 200,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry.

General Function

The Sales Representative for ophthalmic instruments is a territory manager who is responsible for achievement of sales objectives & customer account management for a defined geographic area. The responsibilities include frequent direct engagement with customers (i.e. eye care professionals) for the purpose of supporting existing customers as well as adding new customers to the territory through business development activities intended to create new sales opportunities & achieve sales objectives. This role requires expert knowledge of the Essilor Instruments product portfolio, the company's competitors, & how the solutions/services the company provides can benefit the customer & maintain a thorough knowledge of the customer market in the territory.

Major Duties And Responsibilities

• Establish & maintain relationships with all customers in the territory, frequently interacting with them to maintain & grow market share for the company, & achieve sales objectives.
• Define customer/account priorities based upon company initiatives & knowledge of customer activity in the territory. For example, awareness of any customer/account expansion, acquisitions or mergers, clinic projects, etc. & classification of customer targets into A/B/C based upon business potential or influence.
• Maintain & manage an active pipeline of potential sales opportunities.
• Create, maintain, & provide sales forecasts & territory sales plans as requested.
• Meet with customers, discuss customer business needs & perform product demos, create value for company products, distinguish company from competitors, & ultimately achieve sales objectives.
• Maintain all territory information in the company CRM &/or any requested company applications.
• Support & facilitate solutions for customers, coordinating with company colleagues as needed to resolve issues.
• Representing the company at various industry events or trade shows to include maintaining awareness of regional local events in the territory & recommending participation to management to generate new sales opportunities & engagement with customers.
• Gain a deep understanding of customer experience & share customer feedback with colleagues. Scope & prioritize activities based upon business & customer impact. This includes frequent visits to customer locations, both existing customers & potential new customers, cold calling, to identify all sales opportunities in the territory.

Basic Qualifications

• MS/BS degree required
• 2 years of experience in a sales role.
• Prior track record of achievement of sales objectives
• Strong relationship builder with a high degree of integrity, responsiveness & reliability
• Strong territory, customer, & time management skills with minimal direction
• Excellent verbal & written communication skills
• Excellent problem-solving skills & willingness to do what's necessary to get the job done efficiently & ethically
• Ability to travel 80% of time (visiting customers, attending events) to effectively cover & manage the geographic territory

Preferred Qualifications

• 2 years' sales experience in the ophthalmic industry with knowledge of & relationships with customers in the territory.