Vice President Creative

Overview

About PHOENIX  PHOENIX Retail, LLC is a retail platform operating the Express and Bonobos brands worldwide.  About Express Express is a multichannel apparel brand dedicated to a design philosophy rooted in modern, confident and effortless style whether dressing for work, everyday or special occasions. Since its launch in 1980, the brand has embraced a design philosophy rooted in modern, confident and effortless style. Express ensures you look and feel your best, wherever life takes you. The Company operates over 400 retail and outlet stores in the United States and Puerto Rico, the express.com online store and the Express mobile app.  About Bonobos Our Bonobos menswear brand is known for being a style instigator and offering perfect-fit risks through our innovative retail model and personalized experience. Launched online in 2007 with its signature line of chinos, Bonobos now offers a variety of styles available to order online and to try on at any one of our 50 Guideshop locations and at Our Guideshops are in-real-life stores that deliver one-on-one service and expert fit advice. Don't think traditional retail, Bonobos is something you haven't seen before.

Location Name

New York Office

Responsibilities

Note: This role is eligible for candidates in New York, New York or Columbus, Ohio.

POSITION OVERVIEW 

The Vice President Creative leads creative and content strategy across Express and Bonobos, shaping how both brands show up visually, editorially, and experientially across every customer touchpoint. This role is critical to building brand heat, cultural relevance, and performance at scale—while honoring the unique DNA of each brand. The VP Creative will set and champion the creative vision across both brands and lead a world-class, multidisciplinary creative organization. This leader will oversee omnichannel storytelling across art direction, design, styling, photography, video, digital, social, brand voice, and copy—ensuring creative excellence that inspires, connects, and converts. This role partners closely with marketing, merchandising, e-commerce, stores, and digital teams to deliver modern, innovative, and performance-driven creative—while reinforcing each brand’s purpose and positioning.

KEY RESPONSIBILITIES

Creative Vision & Leadership 

• Define and champion the creative and content vision for Express and Bonobos, ensuring clarity, differentiation, and consistency across all customer touchpoints. 
• Lead and inspire teams across art direction, styling, photography, video, digital creative, social content, graphic design, copy, and brand voice. 
• Build a culture of innovation, collaboration, and creative excellence across a multi-brand environment.

Omnichannel Brand Expression 

• Oversee integrated creative campaigns across brand marketing, retail, e-commerce, digital, social, and experiential channels for both brands. 
• Ensure each brand’s identity, voice, and visual standards are consistently expressed while allowing for distinct creative POVs. 
• Balance aspirational brand-building with performance-driving creative to deliver measurable business impact.

Content Strategy & Execution 

• Drive a content-first approach that fuels storytelling, engagement, and conversion across platforms. 
• Lead development of photo, video, and social-first assets optimized for digital and emerging channels. 
• Set and uphold styling direction and visual standards across campaigns and ongoing content.

Cross-Functional Partnership 

• Partner with Marketing, Merchandising, E-Commerce, and Store Experience teams to align creative output with business priorities across both brands. 
• Collaborate with external agencies, production partners, and creative talent to elevate execution. 
• Present creative strategies, campaigns, and results to senior leadership with clarity and influence.

REQUIRED EXPERIENCE & QUALIFICATIONS

• 15+ years of progressive creative leadership experience in fashion, retail, lifestyle, or related industries. 
• Exceptional aesthetic sensibility and taste level, with deep expertise in fashion and visual storytelling. 
• Proven track record of delivering transformative, omnichannel creative that drives brand relevance and business growth.
• Strong expertise across art direction, photography, video, styling, digital, social media, copy, and brand voice.
• Experience leading large, multidisciplinary teams and building inclusive, collaborative creative cultures. 
• Ability to balance brand-building with performance-driven creative; data-informed yet highly imaginative. 
• Exceptional leadership, presentation, and communication skills.

CRITICAL SKILLS & ATTRIBUTES

A bold, modern creative leader who can shape the future of Express and Bonobos with clarity, taste, and vision. Someone who thrives at the intersection of art and commerce—able to elevate brand storytelling while driving real business results across a dynamic, multi-brand portfolio.

BENEFITS & COMPENSATION

PHOENIX offers a range of benefits to help protect full-time associate’s health and long-term financial security including: 

• Medical, pharmacy, dental and vision coverage 
• 401(k) and Roth 401(k) with Company match 
• Merchandise discount 
• Paid Time Off 
• Parental leave for new moms and dads 

For part-time associates, PHOENIX is partnering with LIG Solutions to help associates obtain individual insurance coverage that best fits their needs and budget, including major medical, dental, vision, supplemental insurance, life Insurance and more.

Additionally, part-time associates may be eligible to receive paid sick leave, public health emergency leave and to participate in the 401(k) and Roth 401(k) with Company match. 

Part-time associates are also eligible to receive an Express merchandise discount, participate in our Learn & Earn incentive program, and choose voluntary benefits through YouDecide.

Actual compensation offered is dependent upon a number of factors including, but not limited to, work location, education, relevant skills and experience of the candidate.

Pay Range

$176,200 - $327,700

Closing

An equal opportunity employer, PHOENIX does not discriminate in recruiting, hiring or any other terms and conditions of employment hiring on the basis of any federal, state, or locally protected characteristic. PHOENIX only hires individuals authorized for employment in the United States. PHOENIX is committed to providing reasonable accommodation to individuals with disabilities. If you need an accommodation to search and apply for a job position due to a disability, please call View phone number on click.appcast.io and say 'Associate Relations' or send an e-mail to View email address on click.appcast.io and let us know the nature of your request and your contact information.

Notification to Agencies : Please note that PHOENIX does not accept unsolicited resumes or calls from third-party recruiters or employment agencies. In the absence of a signed Master Service Agreement and approval from HR to submit resumes for a specific requisition, PHOENIX will not consider or approve payment to any third-parties for hires made.