Senior Lifecycle Marketing Leader - LTV & Loyalty

Lola Blankets, a fast-growing comfort and lifestyle brand, seeks a Senior Director of Lifecycle Marketing to own strategy across email, SMS, direct mail, loyalty, and other owned channels. Reporting to the VP, Growth, you will optimize customer lifetime value, repeat purchases, and advocacy through sophisticated segmentation, testing, and cross-channel orchestration. You will lead a team of lifecycle strategists and technologists, partner with Brand, Ecommerce, and Finance, and drive data-driven