Assistant Sales Manager

Job Description

Job Description

The Assistant Sales Manager is responsible for supporting the day-to-day performance, development, and accountability of the sales team. This role works closely with the Sales Manager to ensure sales representatives have the coaching, tools, communication, and support needed to consistently perform at a high level.

This is a hands-on leadership position. The Assistant Sales Manager will spend significant time working directly with sales representatives through ride-alongs, coaching, deal support, training, pipeline follow-up, and problem solving.

The ideal candidate is a strong leader who can build relationships with the sales team while also holding people accountable to company standards and expectations.

Responsibilities

Sales Coaching & Development

Conduct regular ride-alongs with sales representatives.

Coach representatives on the full sales process, including discovery, presentation, product knowledge, pricing, financing, objection handling, and closing.

Identify individual coaching opportunities and create clear action plans for improvement.

Help onboard and train new sales representatives.

Reinforce company sales processes, expectations, and best practices.

Recognize high performers and help develop future leaders within the sales team.

Daily Sales Support

Serve as a resource for representatives who need help with customers, pricing, products, financing, or difficult sales situations.

Assist representatives with strategizing open opportunities and difficult-to-close customers.

Help ensure representatives are following up consistently with their pipeline.

Work with the Sales Manager to identify opportunities for customer reactivation, referrals, self-generated business, and additional sales.

Help remove obstacles that prevent sales representatives from selling effectively.

Accountability & Performance

Help track individual and team sales performance.

Review activity, close rates, average sale, lead results, pipeline opportunities, and other key performance indicators.

Hold representatives accountable to company standards and agreed-upon expectations.

Identify performance issues early and work with the Sales Manager to address them.

Participate in sales meetings, one-on-one coaching sessions, and performance conversations.

Sales Operations

Help ensure sales representatives are properly using company systems, including CRM, financing tools, CompanyCam, and other sales technology.

Assist with communication between sales, production, office staff, and leadership.

Help resolve customer or internal issues that require sales leadership involvement.

Ensure representatives understand current promotions, pricing, products, warranties, and financing programs.

Support implementation of new sales processes, tools, products, and initiatives.

Leadership

Help create a positive, competitive, accountable sales culture.

Lead by example in professionalism, communication, customer service, and work ethic.

Be accessible to the sales team while maintaining clear expectations and accountability.

Support the Sales Manager in executing company goals and sales initiatives.

Step in to help lead the sales department when the Sales Manager is unavailable.

Requirements

The ideal candidate:

• Has a strong background in sales, preferably in roofing, home improvement, in-home sales, or another high-ticket sales environment.
• Has demonstrated leadership ability.
• Is comfortable coaching both high-performing and struggling sales representatives.
• Can hold people accountable without damaging relationships.
• Communicates clearly and directly.
• Is organized and able to manage multiple priorities.
• Is comfortable working in the field as well as in the office.
• Understands sales metrics and can use data to identify coaching opportunities.
• Has strong problem-solving skills and good judgment.
• Is willing to work evenings or weekends when necessary to support the sales team and customers.

Benefits

• Health Insurance
• Dental Insurance
• Vision Insurance
• Retirement Plan
• Family Owned Business
• Faith Based Company