Digital Marketing Specialist

Digital Marketing Specialist Kimball Midwest, a national distributor of maintenance, repair, and operation products, is searching for a Digital Marketing Specialist for the Marketing Department at our Columbus, Ohio location. Responsibilities Execute and optimize customer‑facing digital marketing efforts, including revenue‑driving email campaigns and automations. Manage internal digital communications that support sales enablement and associate engagement. Lead SEO initiatives across content, technical and local optimization. Own and maintain CMS content within Storefront and related digital properties. Execute and optimize paid media campaigns aligned to marketing programs and business priorities. Manage social media presence and online reputation management initiatives. Serve as the primary day‑to‑day contact for email marketing and SEO agency partners. Analyze performance data to identify insights, trends, and optimization opportunities. Partner with the e‑commerce team on website upgrades, enhancements, and optimization initiatives. Support testing and rollout of website updates to ensure alignment with marketing programs and customer needs. Collaborate with other Integrated Marketing teams to ensure digital delivery supports program goals. Recommend and implement enhancements to improve reach, efficiency, and effectiveness of digital channels. Proof, edit, and review all materials for brand consistency, clarity, and accuracy. Provide post‑campaign insights and collaborate on continuous improvement of messaging and channel performance. Maintain channel documentation, calendars, and archives for performance tracking and audit readiness. Qualifications Degree in Business, Business Administration, Marketing, Advertising, Communication, or similar, or equivalent work history. 2–4 years of digital marketing or content management experience. Experience working with marketing automation platforms (e.g., HubSpot, Mailchimp) is a plus. Basic understanding of content management systems (e.g., Optimizely, WordPress, Shopify, etc.). Strong verbal and written communication skills. Strong problem‑solving skills. Ability to prioritize tasks and meet deadlines. Schedule Onsite – Monday through Friday in the office. Benefits We offer a benefits package that includes health, dental, and vision insurance; company‑sponsored life, optional life and disability insurance; paid parental leave; Health Savings Accounts and Flexible Spending Accounts; a 401(k) plus company match; Tuition Assistance; Paid Time Off (PTO); a Dress For Your Day dress code and paid holidays. Equal Opportunity Employer, including disability/vet. We participate in E-Verify. Participamos en E-Verify. #J-18808-Ljbffr Kimball Midwest