Community Marketing Associate
ClareMedica Health Partners
Community Marketing Associate
At Claremedica, exceptional is the standard. Driven by our purpose to enhance the lives of the seniors in the communities where we have the privilege to work, live, and play, the Claremedica team is comprised of the brightest and best in their fields of expertise. From clinical excellence to unparalleled administrative support and beyond, we're working together to help seniors live happier, healthier, fuller lives. That kind of teamwork and passion for excelling can only exist in a workplace that fosters employees' growth and wellness and where their full potential and value are realized. At Claremedica, we're excited about great people like you. We're even more excited to support you with the resources, training, benefits, competitive compensation, and more to help you thrive and succeed in our communities. Opportunity awaits – welcome to Claremedica.
The Community Marketing Associate (CMA) is responsible for creating and nurturing meaningful relationships with key local communities as well as senior-focused businesses to grow membership year-round. He/she will focus on bringing new prospective patients (Leads) to tour and join our centers. He/She will achieve this by designing and orchestrating events and developing fun, fresh and cost-effective techniques to spark senior interest and participation. In turn creating a positive word of mouth in the surrounding communities which will fuel membership growth.
Duties and responsibilities include:
- The CMA will be assigned to CareMax center location(s) and through working with specific center(s) will lead growth and retention goals
- Drives new member growth by appropriately educating potential patients on CareMax value proposition and healthcare model
- Cultivate strong relationships with community partners and influencers, social workers, case managers, senior housing facilities, senior centers, etc., to establish CareMax as their top provider choice for seniors when referring patients to a primary care physician
- Work alongside partners to coordinate and execute local events (e.g., information tables, health fairs, provider lectures, etc.) to reach the turning 65 population and older
- Nurture, build and develop direct-to-seniors sales and community partnerships to generate new growth opportunity
- Establish strong relationships with Event Coordinators from our contracted health plans partners (HMOs) and create event opportunities in working alongside them to brand and build partnership recognition
- Create and maintain monthly activity/event calendar to provide highest return on investment (ROI) for assigned location
- Engage with new patients through and beyond their first appointment. Maintain relationships with enrolled patients by conducting 10-, 30-, 60- and 90-day calls to positively impact retention
- Maintain up-to-date lead information in designated tracking tool; Utilize tracker tool to document interactions with potential clients and ensures effective management of leads.
Qualifications/requirements include:
- Goal driven with some sales experience.
- Ability to maintain a positive working relationships with internal partners such as patients, vendors, medical staff, etc.; Ability to build trust with internal and external partners
- Healthcare Sales experience in Managed Care is a plus
- Knowledge of Medicare rules and regulations is a plus
- Basic skill level in with MS/Office (Word, Excel, PowerPoint & Outlook) required
- Must have strong oral and written communication skills; Ability to deliver a presentation in front of large audiences
- Exhibits high standards of ethics and integrity
- Bilingual is a plus
- High School Diploma; bachelor's degree a plus
Working conditions include:
Field work in the community, tables tops, door to door solicitation, some office time required.
Physical demands include:
Walking and standing - More than 75%
Sitting - Less than 25%
Physical Hand and Finger Dexterity (office equip. typewriter, computer) - More than 75%
Close vision the ability to adjust Focus (typewriter and/or computer) - More than 25%
Talking and Hearing - 100%
Lifting less than 10 pounds - Frequently
Lifting 10-30 pounds - Frequently
Work environment includes:
- Moderate to High noise level.
- Clean, well-lit, comfortable climate.
- Fast-Paced environment.
Reasonable accommodations may be made to allow individuals with disabilities to perform the essential functions of the position. Local travel between care centers may be required for coverage. Minimal hazards.
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