Product Marketing Lead

About Farsight AI Farsight is the agentic AI platform for financial services, currently helping investment banks and private equity firms fully automate entire, highly nuanced workflows. Today, institutions will spend 80% of their time gathering information for and creating first drafts of materials by hand before iterating on and refining their decks, models, and pitches. We not only give them that time back to focus on what is important, but we also bring new insights and knowledge to their materials that they wouldn’t be able to uncover without the help of our financial-focused AI. What You'll Do Positioning & Messaging Own platform positioning and messaging across all four verticals (IB, PE, wealth management, hedge funds) — articulating why Farsight's end-to-end workflow automation is categorically different from chatbots and generic AI tools. Build and maintain a messaging framework that creates consistency from the website to sales conversations to conference presentations. Own pricing and packaging strategy in partnership with Sales and Product. Content & Customer Communications Own the weekly product email — strategy through execution — and develop a scalable approach to prospect and customer communications across the funnel alongside Helen. Write and maintain product collateral and customer‑facing sales materials: one‑pagers, feature explainers, and capability overviews. Produce product feature content for LinkedIn that builds Farsight's presence with financial services decision‑makers. Go-to-Market Lead GTM planning for product launches and integrations, from pre‑announcement through adoption. Monitor the competitive landscape and translate intelligence into battlecards, differentiation talking points, and win/loss insights. Partner on analyst relations, speaking opportunities, and media placements targeting Partners, MDs, and CIOs at financial institutions. Market & Customer Insight Be the in‑house expert on how financial services buyers evaluate, adopt, and trust AI tools. Run win/loss interviews and customer discovery to shape messaging and product direction. What We're Looking For Required 3+ years of product marketing at a B2B SaaS company, with a track record of executing across the full PMM toolkit — strategy, writing, collateral, email, and launches. Exceptional writer across formats: customer emails, LinkedIn posts, sales decks, one‑pagers, and long‑form content. Experience owning a customer or prospect email program end‑to‑end. Strong collaborator with Sales — you stay close to the field and build trust with AEs. Data‑driven and comfortable using pipeline metrics, win/loss data, and campaign analytics to make decisions. High bias toward shipping; you build structure without waiting for a perfect playbook. Bonus Points Direct experience in financial services (IB, PE, asset management, fintech) or building products for these buyers. Familiarity with AI‑for‑finance tools and data platforms (PitchBook, CapitalIQ, Refinitiv). Experience with pricing and packaging at a SaaS company. Prior SeriesA–C startup experience building from scratch. Compensation & Benefits Base salary: $130,000 – $175,000, commensurate with experience. Equity: Meaningful early‑stage package with standard vesting (4 year / 1-year cliff) — as a SeriesA hire, you're getting in early. Comprehensive medical, dental and vision insurance. Unlimited PTO. Note: You'll need valid U.S. work authorization to join us. Please note that a background check and employment verification may be required for this position. We may obtain one or more background screening reports about you, solely for employment purposes. Equal Opportunity Farsight is proud to be an Equal Employment Opportunity and ... We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories consistent with applicable federal, state, and local law. #J-18808-Ljbffr