Digital Marketing Specialist

Type of Requisition: Regular Clearance Level Must Currently Possess: None Clearance Level Must Be Able to Obtain: None Public Trust/Other Required: None Job Family: Marketing and Communications Job Qualifications: Skills: Collaboration, Digital Marketing, Marketing Tools, Web Content Management, Web Marketing Analytics Certifications: None Experience: 2 + years of related experience US Citizenship Required: No Job Description: GDIT isseekinga talented and driven Digital Marketing Specialist to join our growing marketing team. In this role, you willbe responsibleformanaging and enhancing the web presence of a leading technology and mission solutions company and collaborate with cross-functional teams to deliver a seamless and compelling online experience. Together, we will ensure that our website reflects the quality, innovation, andexpertisethat defines our brand. MEANINGFUL WORK AND PERSONAL IMPACT As a Digital Marketing Specialist at GDIT, you will play a meaningful role in shaping one of the most influential digital presences in the government technology sector. You will have the opportunity to work on an industry-leading website,leveragingbest-in-class tools and the latest digital marketing technologies to drive measurable business impact. If you are passionate about staying ahead of digital trends and want your work to directly influence howa market leaderconnects with itscustomers, partners andtalent, this role is for you. Produce,maintainand edit compelling,well-designedweb contentonour websiteusing our content management system(CMS). Coordinate content input and approvals from stakeholdersacross the marketingteam. Maintain current knowledge of SEO, GEO, and AEO trends, algorithm updates, and industry best practices, and serve as an internal resource to advise the team on optimizing web content for search visibility and discoverability. Track and analyze website performance metrics using tools such as Google Analyticsand SEMrush.Provide reporting on website traffic and trends, tied to business impact. Ensure proper UTM tagging and tracking implementation for all campaign-driven web traffic. Use data insights toidentifyoptimization opportunities and inform content decisions. Conduct regular website audits toidentifyand resolveissues,updatecontentandensure brandalignment. Document and track website issues and improvement opportunities, providing clear details to support prioritization and resolution. Prioritize and address urgent requests and shifting business needs with a sense of urgency and adaptability. Assistin special projects as needed related to digital marketing and social media. WHAT YOU'LL NEED TO SUCCEED Bring your initiative and drive for innovation to GDIT. The Digital Marketing Specialist must have: Education : Bachelor of Arts/Bachelor of Science in Marketing or related discipline. Experience : 2+ years of related experience (or 6+ years of cutting edge marketing technology experience in lieu of degree) Skills and qualifications: Ability to manage severalprojectssimultaneously Exceptional communicationandproject management skills, withan attention to detail CMSexperiencepreferred, especiallyContentful Foundational knowledge of SEOandgenerative AI platformspreferred Familiarity with Google Analyticspreferred US Person WHY JOIN OUR TEAM Join anaward-winningmarketing teamatacompany consistently recognized as a top workplace Supporthigh-impact marketing campaignsfora market leader Workon a highlycollaborate teamwithmarketing professionals you can learnfrom Grow yourexpertiseusing best-in-class marketing tools and platforms Hybrid worksite GDIT IS YOUR PLACE Growth : AI-powered career tool that identifies career steps and learning opportunities Support : An internal mobility team focused on helping you achieve your career goals Rewards : Comprehensive benefits and wellness packages, 401K with company match, and competitive pay and paid time off Flexibility : Full-flex work week to own your priorities at work and at home. Community : Award-winning culture of innovation and a military-friendly workplace OWN YOUR OPPORTUNITY Explore a career at GDIT and you'll find endless opportunities to grow alongside colleagues who share your sense of ownership and pride in the meaningful work we do. The likely salary range for this position is $70,658 - $85,100. This is not, however, a guarantee of compensation or salary. Rather, salary will be set based on experience, geographic location and possibly contractual requirements and could fall outside of this range. Scheduled Weekly Hours: 40 Travel Required: None Telecommuting Options: Hybrid Work Location: USA VA Falls Church Additional Work Locations: Total Rewards at GDIT: Our benefits package for all US-based employees includes a variety of medical plan options, some with Health Savings Accounts, dental plan options, a vision plan, and a 401(k) plan offering the ability to contribute both pre and post-tax dollars up to the IRS annual limits and receive a company match. To encourage work/life balance, GDIT offers employees full flex work weeks where possible and a variety of paid time off plans, including vacation, sick and personal time, holidays, paid parental, military, bereavement and jury duty leave. To ensure our employees are able to protect their income, other offerings such as short and long-term disability benefits, life, accidental death and dismemberment, personal accident, critical illness and business travel and accident insurance are provided or available. We regularly review our Total Rewards package to ensure our offerings are competitive and reflect what our employees have told us they value most. Our Identity Verification Process: As part of the hiring process, we will ask you to complete an identity verification process that leverages advanced biometrics and artificial intelligence to ensure authenticity and protect against identity fraud. You are expected to be on camera during virtual interviews. We reserve the right to take your picture to verify your identity and prevent fraud. By proceeding, you authorize the collection, processing, and use of your biometric data for identity verification and security purposes. About Our Work: We are GDIT. A global technology and professional services company that delivers technology solutions and mission services to every major agency across the U.S. government, defense and intelligence community. Our 26,000 experts extract the power of technology to create immediate value and deliver solutions at the edge of innovation. We operate across 50+ countries worldwide, offering leading mission-ready capabilities in AI, cloud, cyber and software development. Equal Opportunity Employer / Individuals with Disabilities / Protected Veterans #J-18808-Ljbffr