Trade Marketing & Professional Programs Manager

Trade Marketing & Professional Programs Manager Department: Marketing Reports to: Head of Brand & Marketing Strategy Location: On-site Role Summary The Trade Marketing & Professional Programs Manager is responsible for translating NEOVA’s brand strategy into revenue-driving tools, programs, and promotions for physician-dispensed partners. This role sits at the intersection of marketing, sales, and education, ensuring NEOVA shows up consistently, professionally, and effectively in medical offices nationwide. This is a hands-on execution role, not a purely strategic one. Success is measured by adoption, engagement, and sales performance at the account level. Key Responsibilities Professional Marketing & Promotions Develop and execute professional promotions including GWPs, stock-up events, kits, contests, and launch offers Own the planning and rollout of monthly and quarterly professional initiatives Ensure promotions align with brand positioning and sales objectives (quality over quantity) Loyalty & Partner Programs Manage NEOVA’s professional loyalty programs (e.g., SmartRewards tiers) Coordinate tier benefits, communications, and fulfillment Ensure programs are clearly understood, easy to execute, and valuable to accounts Create and manage professional sales tools including: Sell sheets and product one-pagers Counter cards and in-office signage Protocol guides and regimen tools Launch kits and back-bar materials Work closely with Sales and Education to ensure materials support real-world selling conversations Trade Shows & Professional Events Coordinate trade show assets, timelines, and materials (booth graphics, collateral, promos) Support webinars, in-office events, and professional education initiatives Manage logistics and vendor coordination related to professional events Cross-Functional Collaboration Partner closely with Sales leadership and regional managers Education team Creative, Digital, and Operations teams Act as the marketing point person for professional channel execution Reporting & Optimization Track performance of professional programs and promotions Identify what is driving adoption, reorders, and engagement Continuously optimize based on feedback and results Qualifications 4+ years of experience in trade marketing, professional marketing, or B2B marketing (medical, skincare, pharma, or aesthetics preferred) Strong understanding of physician-dispensed or professional channels Highly organized with excellent project management skills Able to manage multiple initiatives simultaneously without losing detail Confident collaborator who can work cross-functionally Comfortable balancing brand integrity with sales performance About NEOVA SmartSkincare Join a brand where science meets skin health. NEOVA SmartSkincare is a physician-dispensed, medical-grade skincare line driven by groundbreaking research in skin science. We are pioneers in photodamage repair, focusing on restoring skin integrity at the cellular level. Our formulas are built on clinically proven technologies—like DNA repair enzymes and copper peptides—that are designed to accelerate healing, enhance skin resilience, and improve long-term skin health. At NEOVA, we don’t just treat skin; we rebuild it. #J-18808-Ljbffr