Head of Performance Marketing

The Head of Performance Marketing will own customer acquisition and revenue growth across all Direct-to-Consumer channels for My Amazon Guy's DTC division. This leader will pair sharp analytical skills with creative insight, working hand-in-hand with the Creative Strategist to develop campaigns that scale profitably, elevate brand presence, and maximize return on ad spend.

You’ll lead and mentor a high-performing team of Paid Media Specialists, translating business goals into measurable marketing outcomes while fostering a culture of experimentation, learning, and operational excellence.

Key Responsibilities Strategy & Leadership

Define and execute the DTC performance marketing roadmap across paid social, search, display, programmatic, and emerging channels.

Partner with the Creative Strategist to align ad creative, messaging, and funnel strategy with performance goals.

Establish clear KPIs (CAC, ROAS, MER, LTV, retention) and maintain a testing culture that drives continual improvement.

Campaign Planning & Execution

Oversee campaign architecture, budget allocation, pacing, and optimization across all DTC paid media.

Collaborate with the Creative Strategist on briefs, asset iterations, and audience insights.

Leverage first-party data, pixels, and conversion APIs to optimize targeting and attribution.

Measurement & Reporting

Build dashboards and reports that surface actionable insights for leadership.

Partner with data and analytics resources to ensure clean attribution and accurate ROAS/LTV modeling.

Qualifications

5+ years managing social ads with a strong focus on DTC/B2C campaigns.

3+ years hands-on with Meta & TikTok Ads.

Expertise in email marketing and multi-channel campaign integration.

Skilled in CRO & A/B testing to boost conversions and landing page performance.

Strong creative eye and copywriting ability for consumer engagement.

Active Meta & TikTok Ad Certifications.

Proven leader with experience managing cross-functional teams.

Track record of building scalable workflows for creative and performance marketing.

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