Marketing & Publicity Assistant, Children's Publishing

Location: New York, NY or Beverly, MA (Hybrid)
Department: Marketing

Reports to: Senior Marketing Manager, Children's

About Quarto

The Quarto Group is a global illustrated book publisher creating books that educate, entertain, and inspire readers of all ages. Our children's publishing program includes nonfiction, picture books, baby books, and award-winning, bestselling series such as Little People, BIG DREAMS and The Story Orchestra .

We are seeking a creative, organized, and digitally savvy Marketing & Publicity Assistant to join our Children's Marketing team. This is an excellent opportunity for an early-career publishing professional who is passionate about children's books, social media, publicity, and consumer marketing.

Position Overview

As a Marketing & Publicity Assistant, you'll support the development and execution of marketing and publicity campaigns that connect our books with readers, educators, librarians, booksellers, media outlets, and influencers.

The ideal candidate is highly organized, detail-oriented, collaborative, and comfortable managing multiple projects and deadlines in a fast-paced publishing environment.

Key Responsibilities

• Assist in the execution of digital marketing campaigns, including social media, email marketing, and influencer outreach.
• Support planning, scheduling, and execution of social media marketing across Quarto Kids channels.
• Manage Quarto Kids' U.S. social media presence and newsletters.
• Organize and coordinate award submissions for children's titles.
• Produce press releases, media kits, pitch lists, advertising copy, and other marketing materials.
• Plan and execute mailings to media, influencers, booksellers, educators, and other key contacts.
• Maintain organized and up-to-date marketing, publicity, and contact databases.
• Assist with analyzing and reporting on marketing campaign performance and audience engagement.
• Communicate marketing activities, updates, and successes across the company.
• Provide administrative support to the Children's Marketing team and assist with special projects as needed.

Qualifications

Required

• Bachelor's degree.
• 1-2 years of professional experience, preferably in marketing, communications, publicity, publishing, or a related field.
• Excellent written and verbal communication skills.
• Strong organizational skills with exceptional attention to detail.
• Ability to manage multiple projects and deadlines simultaneously.
• Self-motivated with a proactive and collaborative approach to work.
• Strong knowledge of social media platforms and current digital marketing trends.
• Ability to learn quickly and adapt in a fast-paced environment.
• Creative thinking and enthusiasm for developing innovative marketing ideas.

Preferred

• Passion for books and the publishing industry.
• Experience using Microsoft Office and familiarity with Adobe Creative Cloud.
• Experience with Box, Dropbox, or similar file-sharing platforms.
• Publishing industry experience is a plus but not required.
• Existing relationships with independent bookstores or knowledge of the bookselling landscape is a plus.