Content Strategist

Web Content StrategistThe Web Content Strategist is self-motivated, data-driven, and dedicated to improving the member experience and supporting business priorities through web content strategy. Advanced knowledge of taxonomy, digital asset management, content management systems (CMS), search engine optimization (SEO) and online/digital metrics using industry best practices. Partnering with other members of their product team, including developers, UX designers, copywriters and stakeholders, ensuring deliverables fulfil strategic needs and improve the member experience. Assist in the development of a cross-channel content strategy and define stakeholders' content requirements to support their goals and corporate objectives. Builds strong, collaborative relationships with internal business owners, third party vendors, and Marketing, and Digital Channels teams to ensure content strategy is aligned with best practices and supports corporate goals and initiatives. Works with limited guidance on complex projects with significant impact. Provide guidance and assistance to team members.ResponsibilitiesCollaborate with a cross-functional team to define and launch product vision and strategyCollaborate with and provide insight on content strategies to Marketing management/staff, and business owners to ensure all properties are up-to-date, engaging, and consistent across all channelsCollaborate with the User Experience (UX) team to define user models and interfaces for new/updated features and functionalityCollaborates across channels to deliver an effective content marketing strategy and editorial plan to meet business objectives and member needs to increase satisfaction, engagement and drive brand and product awarenessAnalyze product usage and other empirical data and how that relates to key member needs to determine changes in product prioritizationAnalyze and report content initiative results and make recommendations for future campaigns and projectsAssist with determining when added product value should be pushed to members/employeesAssist with the product backlog including refinement of stories with cross-functional teamAssist with delivering communications/presentations to executive managementAssist with the execution of program priorities and ensures the conceptual and technical integrity of the features or components for the teamConduct audits to create content inventories and gap analyses and to identify deviations from approved content strategy and recommend corrective actionAssist with the development of content strategy architecture, digital asset management, content management systems (CMS), and online/digital metrics based on industry best practicesDevelop/recommend changes to improve usability of digital content, functionality, interactivity, and usability of site(s) to managementEvaluate, test, edit, and optimize digital experiencesInfluence, and motivate product team and stakeholders towards continuous improvement of productPartner with business analysts to integrate usability studies, user research, and market analysis to into product requirementsProactively work with product team to formulate creative ideas or solutions for potential issuesProvide guidance to developers, designers, and third party vendors in content creation consistent with Navy Federal's standards and business objectivesRegularly analyze true needs for product features and constantly push for clear understanding of valueEnsure compliance with corporate brand standards, marketing style guides, and legal requirementsReview site analytics to monitor user behavior, refine content and messaging strategies; recommend changes to Search Engine Optimization/Search Engine Marketing (SEO/SEM)Ensure integrity & governance of digital content, that it meets brand standards and improves member experienceStay current with technology as well as, government/policy impacts and industry best practicesTrack/coordinate implementation of digital content enhancements/development and ensure deadlines are metTranslate program vision into product user storiesWork with internal content authors, and provide feedback to third party content suppliersPerform other related duties as assignedQualificationsBachelor's Degree in Journalism, Communications, Marketing, Information Technology or the equivalent combination of training, education, and experienceWorking knowledge of interactive usability best practices and conceptsAdvanced verbal and written communications skillsExperience in translating complex concepts, customer needs, motivations and behaviors into easy-to-understand interactive experiences and deliverablesExperience in using web analytics software (Google Analytics, and Adobe Analytics)Working knowledge of interactive design and information architectureWorking knowledge of Search Engine Optimization (SEO) strategy as applied to contentWorking knowledge of digital and online technologies, best practices, trends, issues, editing and authoring toolsExperience managing multiple priorities independently and/or in a team environment to achieve goalsAdvanced organizational, planning and time management skillsExperience in content delivery, site governance and content management for high traffic websitesSkill navigating multiple screens and PC applications and adapting to new technologiesExperience leading, shaping and developing innovative solutions while managing business risksExperience with various content management systems (Adobe AEM preferred) and experience with site governance, user roles and workflowsEffective skill building effective relationships through rapport, trust, diplomacy and tactExperience in scrum product management or ownershipHTML skills, including knowledge of CSS, JavaScriptKnowledge of the financial services environment and Navy Federal's functions, policies, procedures, products, and servicesExperience working in a demanding, fast paced, creative environment similar to an advertising agency