Lifecycle & Loyalty Manager

Own lifecycle programs across email, SMS, in-app, and web surfaces to convert interest into booked first sessions Build and optimize onboarding and first-booking journeys, including partner-sourced audiences Reduce time to first session and increase first-booking rate Partner with Product Marketing on offers, packages, and promotional mechanics Own post-session and rebooking journeys that establish routine and weekly cadence Build lapsed and win-back programs with defined triggers and exit criteria Grow sessions and revenue per member through segmentation, personalization, and package strategy Build behavioral audience segmentation based on recency, frequency, location, and package status Own upgrade and package adoption paths with Revenue and Finance Report cohort performance and identify where frequency is building or stalling Build and run the referral program end to end, including incentive design and measurement Own review generation and rating programs across partner locations and owned surfaces Design loyalty and recognition programs rewarding consistency Source and route guest stories, testimonials, and UGC to Content and Product Marketing Own the lifecycle experimentation roadmap, including A/B and holdout testing Set hypotheses and success criteria, and analyze results with Analytics Maintain a shared record of tests and learnings Scale effective programs and discontinue ineffective ones Translate content programs, product launches, and marketing activations into lifecycle execution Own the lifecycle calendar and align it with the broader marketing calendar Build audience targeting, message sequencing, and measurement plans for launches Support partner activations with lifecycle programs respecting partner communication standards Collaborate with Content, Product Marketing, Analytics, Revenue, Finance, and partner teams Requirements 4+ years in lifecycle, CRM, retention, or growth marketing, ideally in consumer subscription, fitness, hospitality, or multi-location retail Hands-on fluency with Braze, including canvases, segmentation, Liquid personalization, and event-based triggers; ability to build in the tool independently Track record of measurable lift in conversion, repeat rate, or revenue per customer, with ability to explain the approach Experience designing and running referral or loyalty programs Strong test-and-learn discipline, including experiment design and reading results with statistical care Comfort with SQL or a BI tool for pulling audiences and validating reporting Clear writing; lifecycle copy is a core part of the job Ability to work onsite in the NYC office in Chelsea 2-3 days a week Salesforce experience is a plus and not required Authorization to work in the U.S. without restriction Must not require sponsorship or a visa transfer to work in the United States Core Competencies Demonstrates expertise in lifecycle marketing, focusing on customer retention and growth through effective onboarding, segmentation, and personalized communication strategies. Proficient in utilizing tools like Braze for campaign execution and analysis, with a strong emphasis on measurable outcomes and collaboration across teams. Highest-signal resume keywords Lifecycle Marketing Braze Proficiency Referral Program Design SQL or BI Tool Experienceli> Test-and-Learn Discipline ATS Optimization Keywords Hard Skills Lifecycle Marketing CRM Retention Marketing Growth Marketing Segmentation A/B Testing Event-Based Triggers Conversion Rate Optimization Statistical Analysis Copywriting Soft Skills Collaboration Clear Writing Analytical Thinking Industry Keywords Consumer Subscription Fitness Hospitality Multi-Location Retail Tools & Technologies Braze SQL Business Intelligence Tools Salesforce #J-18808-Ljbffr Jobtailor