Director of Marketing, Investor Acquisition

Director of Marketing, Investor Acquisition Own how Stallion fills its funds: build and lead the engine that puts accredited, liquid, ready-to-invest prospects in front of the capital formation team, consistently and at a predictable cost. Location: Austin, Texas (in-office) Position Overview Stallion Capital Management is hiring a Director of Marketing to lead investor acquisition for the Investor First Fund, our Rule 506(c) offering for accredited investors. This is a leadership and doer role, not a role where we give you tasks to complete. You own the number of qualified investor prospects delivered to the capital formation team, and you decide how to hit it. We have a few pieces already in place: a cold-email agency running copy across multiple sending domains, an ad agency coming on to manage YouTube, investor prospect dinners, a HubSpot pipeline, and several prospect lists that need cleanup. Your job is to take all of that, plus your own network and judgment, and turn it into a system that produces investors. We are looking for someone who has done this, has a point of view on how to do it well, and can lead vendors, tools, and their own relationships towards our goal of filling our current open fund. MQLs A qualified prospect, our MQL, is verified accredited, has investable liquidity, and is open to placing capital. You own both the quantity and the quality of what reaches the fundraising team. What you’ll own MQLs: Own the volume and quality of qualified investor prospects delivered to capital formation, the working definition of a qualified prospect, and the hand-off standard into HubSpot. The channel mix: Decide where the next dollar and the next hour go across every channel: investor dinners, cold email, paid ads YouTube, your own network and referrals, events, direct mail, webinars, and new channels you test. The agencies: We have hired a cold-email agency (running copy across multiple sending domains) and are bringing on an ad agency for YouTube. You own those relationships: the strategy and targeting you hand them, the quality bar on their copy and creative, the budgets, and the outcomes you hold them to. You manage vendors to booked meetings and qualified prospects, and you coordinate their sending with our deliverability setup so volume never hurts our sender reputation. The dinners: Own the investor-dinner engine: who is invited, RSVP and show-rate, and the experience that turns an attendee into a first 1:1 meeting. Filling rooms is its own discipline, equal parts list, message, and logistics. Prospecting alongside the fundraiser: Partner with the capital formation team on targeted prospecting and warm hand-offs The playbook: Study how comparable funds and sponsors raise from accredited investors, their channels, messaging, cadence, events, and partnerships, and bring the best of it in-house. Part of this role is strategizing, not just doing. The data: HubSpot is the source of truth. Own channel-level reporting: cost per qualified prospect, cost per meeting, and cost per funded investor by channel, so leadership can see what is working and you can move budget to it. What you bring Required Four or more years in investor acquisition, capital raising, growth, or demand generation, with ownership of a pipeline number. A track record directing agencies or vendors (cold email, paid media, or both) and getting outcomes from them. Multi-channel judgment across email, paid, events, and direct relationship outreach, with the instinct to allocate across them and kill what is not working. Strong strategic and written judgment. Comfort being measured on qualified pipeline and, ultimately, funded investors. CRM and marketing-automation fluency; HubSpot preferred. Preferred Experience raising from, or marketing to, accredited and HNW individuals in private funds, real estate, private credit, or wealth management. Familiarity with Rule 506(c), accreditation verification, and the line between permitted marketing and broker-dealer activity. Comfort with paid acquisition (YouTube and Google, Customer Match) and email deliverability fundamentals. Experience building a function from early, limited infrastructure rather than inheriting a finished machine. A relevant, activatable network (accredited or HNW individuals, RIAs, family offices, CPAs, or wealth advisors), or a clear, demonstrated ability to build one quickly. Who this is for You want to own the whole acquisition engine and be measured on capital, not clicks. You would rather direct agencies, tools, and a network than work a task list, and you have the relationships and the judgment to do it. You are comfortable building a playbook where one does not fully exist yet. It is probably not for you if: You need a brief and a defined task list to get moving. You have only ever executed inside someone else's strategy, or only ever run one channel. You are a brand or communications specialist at heart. This role is measured in prospects and meetings. Key Performance Indicators Success is measured by outcomes, including: Qualified, accredited, liquid prospects delivered to the capital formation team. Investor-dinner attendance and total first meetings booked across all channels. Cost per qualified prospect, cost per meeting, and cost per funded investor, by channel, trending down over time. Agency performance held to outcome targets, not activity. Contribution to the fund's overall capital-raising goals. Compensation and structure Competitive base plus a performance bonus, depending on experience and the strength of the network you bring. The bonus is tied to acquisition outcomes: qualified prospects delivered, dinners filled, and meetings booked for the capital formation team. #J-18808-Ljbffr Stallion Capital Management