MARKETING BRAND MANAGER

Marketing Brand Manager (Hybrid)

For over 100 years, Hartz has been driven by one belief: pets make life better. That belief fuels our commitment to creating innovative, trusted products that strengthen the bond between pets and their families.

Our diverse team of passionate professionals continuously reimagine what pet care can be—working collaboratively to improve the wellbeing of pets everywhere. We're proud to offer an inclusive, flexible workplace where employees are supported, valued, and empowered to grow.

At Hartz, the work you do matters—far beyond our walls. Join us and help shape the next chapter of pet care innovation.

We're seeking a data-driven, CPG-experienced Brand Manager to lead the base business strategy for our Cat Treats category—the company's fastest-growing segment and the category leader with #1 market share! In this role, you will focus on maximizing our core portfolio, leading 360° marketing campaigns, and executing product renovations to sustain our market dominance.

Success in this position requires a strong blend of financial acumen and analytical skill, specifically with P&L management, market research, and IRI/Nielsen data analysis to track trends and optimize retail forecasts. A proven track record of managing products from concept to market entry is essential, as it will allow you to seamlessly handle line extensions and everyday commercial execution.

If you are an analytical professional who thrives on driving growth for an established, high-performing portfolio, this is the role for you!

This position is located at our Secaucus, NJ corporate headquarters, and has the flexibility to work a hybrid schedule.

Your Responsibilities …

Strategic Growth & Innovation

• Assist in setting brand strategy, develop and manage annual marketing plans
• Lead innovation-driven entry strategy into whitespace, which includes identifying and developing new products, product improvements, packaging enhancements, and strategic line extensions by conducting comprehensive 3C/4P analyses and collaborating closely with R&D

Market Intelligence & Business Analytics

• Develop a deep understanding of the category, consumer, and competitive activity and utilize internal, syndicated, primary and secondary sources to grow market share consistent with company portfolio strategy. Identify new ways to expand category beyond current portfolio to achieve growth
• Determine consumer market research needs and field appropriate and actionable research to gain insights, analyze results, and translate into growth initiatives
• Actively manage the brand P&L and budget
• Manage the sales forecast by tracking and analyzing internal and category/segment sales performance, identifying key drivers and trends (Retail sales and internal shipments)

Commercial Execution & Leadership

• Lead cross-functional project team to execute plans and provide direction on day-to-day management of business issues and opportunities
• Help to develop the strategy and execution of consumer communication/promotional support plan
• Support creation of sales presentations to support new products and educate on category trends/consumer understanding

Requirements

You'll Need…

• Education and Experience: Bachelor's Degree in Business/Marketing with a minimum of 4 years' Brand Management experience (or an MBA with 3 years' experience) in consumer-packaged goods
• Analytical Skills: Working knowledge of IRI/Nielsen POS and Panel Data
• Budget Management & Analysis: Experience managing P&L and conducting market research and analysis
• Innovation Experience: Proven experience in whitespace and innovation development from concept to market entry
• Technical Proficiency: Proficient in Microsoft Office Suite programs

The anticipated salary range for this role is between $130,000 and $145,000. The specific salary offered will depend on the candidate's qualifications and experience for this position. This role may also be eligible for an annual discretionary incentive award.