Media Strategist

Media Strategist

TEGNA Inc. helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.

11Alive Atlanta is seeking a motivated and strategically minded Media Strategist to support our sales organization as part of a structured Account Executive development program.

This role serves as a strategic extension of the sales team, supporting pre-sale process, business development, proposal development, and integrated campaign development across broadcast, digital, OTT/CTV, streaming, and emerging platforms. Designed as a hands-on developmental role, this position provides exposure to every phase of the advertising sales cycle while preparing high-performing individuals for transition into a future Account Executive role within approximately 1218 months based on performance and business needs.

This is not a supervisory position. It is a collaborative, execution-focused role for individuals interested in becoming consultative media sales professionals and future revenue leaders within 11Alive Atlanta.

Key Responsibilities

Sales Support

Support Account Executives, Account Managers, and Sales Leadership with pre-sale activities including prospecting, audience analysis, marketing objective development, proposal support, and integrated campaign strategy across broadcast, digital, OTT/CTV, and emerging platforms.

Conduct pre-call planning and utilize provided research to support client conversations and sales initiatives.

The ideal candidate will combine strong analytical thinking, prospecting discipline, business development initiative, and operational execution while gaining hands-on exposure to every phase of the advertising sales cycle

Business Development & Prospecting

Build target lists, vet prospects, and assist with appointment setting.

Identify new business opportunities and support pipeline growth across linear and digital platforms.

Development & Growth

This role is part of a structured development pathway designed to build expertise in:

Prospecting and business development

Client strategy and proposal development

Audience analytics and media planning

Campaign execution and optimization

Client retention and revenue growth

High-performing individuals may transition into an Account Executive role within 1218 months based on performance, developmental progress, and business needs.

As part of the program, the Media Strategist will also help support onboarding and training efforts for future program participants through documentation and knowledge sharing.

Core Competencies

Strategic Thinking

Business Development

Communication & Relationship Building

Project Management

Organization & Multitasking

Problem Solving

Consultative Sales Mindset

Preferred Skills

Bachelor's degree preferred or equivalent experience

Strong communication and organizational skills

Proficiency in Excel, PowerPoint, and CRM systems

Experience with Salesforce, WOMS, Comscore, or digital advertising platforms is a plus

Interest in media sales, marketing, and advertising strategy

Success Measures

Success in this role is measured by:

Sales support effectiveness

Prospecting and pipeline contribution

Accuracy in campaign execution

Strategic support provided to the sales team

Readiness for future Account Executive responsibilities

Benefits:

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA's 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor's appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.

* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

EEO statement:

TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email View email address on click.appcast.io

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