Social Media Specialist

Job Description: At Regions, the Social Media Administrator position manages online communities and engages with consumers for the purpose of building affinity and preference for Regions. Primary Responsibilities Manages and develops online content, content libraries, and sources content for social media interaction which meet strategic plans and initiatives Engages with online communities and customers to promote Regions in a manner which best represents the brand and reflects the priorities of Regions Optimizes social media content based on targeted audience Remains informed of evolving trends and updates as they relate to relevant social media platforms Applies complex advertising techniques to maximize content effectiveness Researches and remains informed of evolving trends within targeted audience Utilizes keyword placement to maximize effectiveness Leads brainstorming sessions with team to develop effective ideas and techniques Collaborates with senior management to lead strategic initiatives as they relate to online marketing and content Offers creative guidance to junior writers for the purpose of continuous improvement This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay. Requirements Bachelor's degree in Marketing, Communications, or related field Five years of experience in marketing and/or communications Advanced knowledge of social media platforms Working knowledge of analytical tools as they relate to consumer engagement and reach Skills and Competencies Ability to learn additional systems as needed Ability to research, analyze data, and derive facts Ability to work under pressure and meet deadlines Good judgment for customer interaction online Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook) Strong verbal, written communication, and organizational skills Strong work ethic and self-motivation Additional Responsibilities The Social Media Governance & Operations Specialist sits within the Social Media team and is responsible for ensuring Regions’ social media ecosystem operates in a compliant, secure, and scalable manner. This role provides enterprise governance, risk management, and operational oversight across all social media platforms and programs, enabling growth while ensuring alignment with regulatory, legal, and brand standards. The role serves as Social Media’s primary liaison to Legal, Compliance, Risk, Marketing, and external partners. Key Responsibility Areas 1. Governance, Risk & Compliance (Foundational) Own and maintain Social Media Use Standards, policies, and governance documentation. Partner with Legal, Compliance, Risk, and Privacy to ensure regulatory alignment. Lead risk assessments for new platforms, pilots, tools, and feature changes. Define content guardrails, escalation paths, and crisis governance frameworks. Support audits, reviews, and regulatory inquiries related to social media use. 2. Social Media Operations & Platform Controls Own enterprise social media account inventory, ownership, and lifecycle management. Govern access controls across native platforms, Sprinklr, SailPoint, and related systems. Manage user provisioning, role‑based access, approvals, and periodic reviews. Oversee vendor and agency access, ensuring least‑privilege and documented controls. Maintain workflows, SOPs, and operational documentation to ensure continuity and security. 3. Enablement & Internal Social Programs Provide governance and operational oversight for enterprise programs including: Associate Advocacy Social Selling Executive / Senior Leader Social Presence Partner with program owners to support compliant, scalable execution. Develop and deliver training, education, and awareness materials. Enable “safe‑to‑scale” participation through clear guidance and guardrails. 4. Social Listening, Monitoring & Accountability Govern social listening standards, including approved monitoring scope and exclusions. Support community management, listening, and platform audits. Surface risk trends, findings, and emerging issues to leadership. Partner with strategy vendors and internal teams to ensure insights are actionable and aligned. 5. Cross‑Functional Leadership & Strategic Support (Non‑People Leadership) Act as the central point of accountability for social media governance and operational integrity. Influence cross‑functional partners through standards, documentation, and advisory leadership. Support new initiatives, pilots, and platform launches through governance readiness. Provide leadership with clear recommendations related to risk posture, readiness, and controls. Champion enterprise consistency and compliance across decentralized social activities. Position may be filled at a higher level depending on the candidate’s qualifications and relevant experience. Position Type Full time Compensation Details Pay ranges are job specific and are provided as a point‑of‑market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job. The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position. Job Range Target Minimum: $70,770.15 USD Median: $96,240.00 USD Incentive Pay Plans: This job is not incentive eligible. Benefits Information Regions offers a benefits package that is flexible, comprehensive and recognizes that one size does not fit all for benefits‑eligible associates. Listed below is a synopsis of the benefits offered by Regions for informational purposes, which is not intended to be a complete summary of plan terms and conditions. Paid Vacation/Sick Time 401K with Company Match Medical, Dental and Vision Benefits Disability Benefits Health Savings Account Flexible Spending Account Life Insurance Parental Leave Employee Assistance Program Associate Volunteer Program Please note, benefits and plans may be changed, amended, or terminated with respect to all or any class of associate at any time. To learn more about Regions’ benefits, visit Location Details Regions Center Location Birmingham, Alabama Equal Opportunity Employer/including Disabled/Veterans Job applications at Regions are accepted electronically through our career site for a minimum of five business days from the date of posting. Job postings for higher‑volume positions may remain active for longer than the minimum period due to business need and may be closed at any time thereafter at the discretion of the company. #J-18808-Ljbffr