Senior Lifecycle Marketing Manager

We are looking for an exceptional go-getter to join ERGO NEXT as Senior Lifecycle Marketing Manager to own the full journey for express agents — from activation through long‑term retention In this role, you’ll build and optimize the programs that turn newly appointed express agents into high‑producing advocates for our business insurance products You will combine deep customer knowledge with rigorous data analysis to design communications and experiences that move express agents through key milestones, reduce churn, and grow LTV This is a high‑impact role with significant cross‑functional collaboration, sitting at the intersection of marketing, product, data, and engineering Design and launch onboarding journeys to educate and motivate newly appointed agents to activate with high velocity: first portal visit, first quote, and first purchase — fast Collaborate with cross‑functional teams including product, data, territory managers, and other areas of marketing to drive conversion Build trust and celebrate milestones to foster customer relationship and loyalty Leverage incentives to increase production and prevent at‑risk agents from churning Design winback programs to re‑activate lapsed agents Build and deploy automated programs, triggered engagements, and blast campaigns across channels of email, SMS, and direct mail Design and run experiments to drive incremental lifts and gain insights Analyze engagement and performance metrics using Bloomreach and Tableau to measure success and identify trends and opportunities Highly organized with excellent project management skills, adept at seamlessly managing multiple projects7+ yrs of lifecycle marketing experience including lead conversion, retention, and winbackVeteran of designing and running experimentsAudacious thinker who can bring big ideas to the tableSelf‑starter who loves to build and moves with high velocity3+ yrs of hands‑on execution and deployment experience with a marketing platform (Iterable, Braze, Bloomreach, SFMC, etc)Has worked in dynamic and fast‑paced environments while wearing multiple hatsStrong analytical skills to measure impact, lift, and attributionSuper driven and self‑motivatedProactive and independent thinker (ideas)Strong communication skillsExtreme ownership Don't meet every single requirement? Studies have shown that some underrepresented people are less likely to apply to jobs unless they meet every single qualification. At ERGO NEXT, we are dedicated to building a diverse, inclusive and respectful workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles #J-18808-Ljbffr