Digital Marketing Specialist

Overview Full-time | Hybrid – 3 days/week in office Description: Priority Power is the energy partner delivering the systems, expertise, and execution required to power enterprise growth. Through our integrated multi-service offering spanning strategy, supply, infrastructure, and operations, we develop and operate mission critical energy solutions for organizations navigating today\'s complex energy landscape. From greenfield to gigawatt to grid, we make power possible at the scale and speed of ambitious growth demands—meeting the needs of an energy driven future. Our Mission: Priority Power delivers the strategy, infrastructure, and execution that powers enterprise growth - with the speed, transparency, and accountability our clients depend on. Our Vision: To be the most trusted and capable integrated energy partner in the United States - delivering strategy, infrastructure, and execution at the speed ambitious growth demands. Position Summary Priority Power is seeking a highly motivated Digital Marketing Specialist to execute and optimize digital marketing programs that generate qualified leads, strengthen brand awareness, and support business growth. This role is ideal for a marketing professional with 5+ years of B2B digital marketing experience who combines creativity with technical expertise. The successful candidate will own the execution of digital campaigns across multiple channels while serving as the primary administrator for our marketing technology stack, including HubSpot, Salesforce, WordPress, Google Ecosystem, and LinkedIn Campaign Manager. Responsibilities Serve as the primary administrator for HubSpot, managing marketing automation, workflows, forms, lead scoring, landing pages, and campaign execution to support lead generation and pipeline growth. Manage and optimize integrations between different marketing technologies, ensuring accurate lead capture, CRM synchronization, data integrity, reporting, and lifecycle management. Execute and optimize integrated digital marketing campaigns across email, social media, paid and organic search, SEO, content marketing, and digital advertising, driving measurable business results. Own and manage the company\'s social media strategy, with a focus on LinkedIn, including content planning, publishing, community engagement, paid campaigns, and performance optimization. Maintain and optimize the corporate website using WordPress and Elementor, including creating landing pages, updating content, improving user experience, and supporting SEO best practices. Design and develop compelling digital marketing assets using Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva, including graphics, emails, landing pages, advertisements, and promotional materials. Monitor, analyze, and report on campaign performance using HubSpot, Salesforce, Google Ecosystem, and social media analytics, providing actionable insights and recommendations to improve ROI. Support Account-Based Marketing (ABM), lead nurturing, audience segmentation, and marketing automation initiatives to increase engagement and conversion rates. Coordinate marketing projects using project management software, ensuring campaigns are delivered on time, within scope, and aligned with business priorities. Maintain marketing documentation, campaign calendars, standard operating procedures, and collaborate cross-functionally with Sales, Business Development, and Operations to support company growth. Requirements Bachelor\'s degree in Marketing, Communications, Business, Digital Marketing, or related field. 5+ years of B2B digital marketing experience. Hands-on experience administering HubSpot Marketing Hub. Experience integrating HubSpot with Salesforce CRM. Strong experience managing WordPress websites, including Elementor page builder. Experience building landing pages and marketing forms that support lead generation. Working knowledge of marketing automation, email marketing, lead nurturing, and CRM workflows. Experience managing LinkedIn business pages and executing organic and paid social campaigns. Proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign); Canva experience is a plus. Experience with Google Analytics (GA4), Google Search Console, and UTM tracking. Strong project management skills with experience using Monday.com, Asana, Trello, or similar platforms. Excellent written and verbal communication skills. Strong attention to detail, organization, and ability to manage multiple priorities simultaneously. Preferred Qualifications Experience in the energy, power, utilities, engineering, industrial, manufacturing, or technology sectors. Experience with Salesforce Marketing Cloud or advanced Salesforce reporting. Knowledge of SEO best practices and website optimization. Experience with LinkedIn Ads and Google Ads. Familiarity with video editing tools such as Adobe Premiere Pro or Canva Video. Experience with heat mapping and website optimization tools. HTML/CSS knowledge is a plus. Why Choose Priority Power? Empowered to Make an Impact in a Values-Driven Energy Future At Priority Power, we’re more than just an energy company—we’re a purpose-driven team dedicated to transforming the future of energy through meaningful work, empowered people, and enduring partnerships. We invite mission-minded professionals to grow with us in a culture defined by trust, collaboration, and real outcomes. Values-Driven Culture We lead with integrity, customer focus, and accountability—prioritizing ethics and purpose in every decision we make. Our culture is rooted in doing what’s right for our clients, our communities, and each other. Empowered Opportunities Here, initiative is celebrated. You\'ll have the autonomy to lead, innovate, and contribute in ways that grow your career and advance our mission. We empower our employees to take ownership of their impact. Accountability & Outcomes Orientation Our results matter. We are a high-performance culture that rewards accountability, champions progress and celebrates milestones that move the needle for our clients and the energy industry. Collaborative Colleagues You\'ll work alongside passionate experts who are generous with knowledge and united by a shared vision. Cross-functional teamwork and open communication are at the core of how we solve big energy challenges together. Make a Real Difference At Priority Power, your work directly contributes to building a more resilient, efficient, and sustainable energy future. Whether optimizing large-scale power strategies or innovating in renewables, you’ll be part of something bigger than yourself. Flexible Work Environment We respect your life outside of work. Our flexible work policies allow you to thrive personally and professionally ensuring balance, trust, and well-being for every team member. Equal Opportunity Employer We are an equal opportunity employer and value diversity in our workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability. #J-18808-Ljbffr